Whether you sell a product, service, or experience, there are certain marketing tactics a franchise needs to do differently (and often better) than multi-location or standalone businesses. Here are 7 tips to calibrate your franchise marketing strategy to help grow your presence and your bottom line. Maintain control of digital properties (franchisors). Having a […]
When you consider the brands you’ve come to know and love over the years, their logos, graphic design and imagery are probably among the first aspects that come to mind. Can you even think about companies such as Apple or McDonald’s without picturing their iconic visual branding? Cohesive photography, graphic design and imagery can make […]
According to recent research from the AAA Foundation for Traffic Safety, Americans spent 70 billion hours behind the wheel in 2016-2017. And each American drove an average of 11,498 miles during that time. As a business owner, are you leveraging this potentially valuable source of brand exposure? You may have thought that billboards were the […]
