If You Build It, They Still May Not Come Or Why Building a Website Won’t Fix All Your Marketing Woes

Too often, business owners think that all they have to do is put up a website, and the click and conversion floodgates will open.   Nothing is further from the truth.   A good website is the vehicle and conduit for your digital marketing efforts, but it can’t do all the heavy lifting alone. Most […]

DIY Marketing: Why Now May NOT Be the Best Time

It’s no secret that budget trimming is a necessity for many businesses right now, which is why do it yourself (DIY) marketing may seem like the way to go at first glance. But DIY marketing can be riddled with unexpected pitfalls that can cost you in the long run1 — and that was before the […]