The Importance of Market Segmentation During COVID-19

Who are your customers, really? You might say “people who live around my business,” or “people who are interested in…

Hit Your Target Every Time With Direct Mail

There’s a fine line between direct mail that builds customer leads and direct mail that ends up in the circular…

Quick Tips for Better Results with Direct Mail

According to MailChimp, Direct mail tends to have a significantly higher response rate than email marketing. Direct mail is interactive,…