Franchise businesses fall into two broad camps: product (or retail) franchises, and service franchises, with fewer of the latter. So, if you have a service franchise, whether it’s a chiropractic practice, financial firm or home repair company, you have unique marketing needs — and you want to work with a specialist who understands them. […]
A business blog can be an effective, low-cost franchise marketing tool that enhances your company by: Building brand awareness Improving search engine rankings Driving sales Engaging with customers Establishing you as an industry thought leader Creating conversations around your brand Increasing web traffic Answering customer questions Sharing behind-the-scenes perspectives As a franchise, however, your […]
Imagine this nightmare scenario as a franchisor: You’re excited because you’re about to sign a new national customer. You’re getting the final paperwork ready to sign when your social media manager informs you that a disgruntled franchisee has just posted inappropriate content on their local Facebook page. It’s going viral. Frantic, you try to log […]
More than half of marketers consider blogging their top inbound marketing priority, according to a recent HubSpot report. Whether you’re aiming to increase sales, expand your audience on social media or establish yourself as an industry expert, blogging can be a powerful weapon in your marketing arsenal. Boost SEO to drive web traffic. Business blogging […]
As a franchisor, you know that operating a franchise presents unique challenges compared to a multi-location business. And from a marketing point of view, you have to do things a bit differently in order to succeed. The following are some common franchise marketing mistakes: Not maintaining control over digital properties. It’s important for corporate to […]
If you have a successful business, you might want to take it a step further and expand your reach by offering a franchise. Turning your business into a franchise opportunity can be slightly complicated, but what can end up being even more troublesome is getting someone to invest in your franchise. So what do you […]
