If your website and marketing aren’t optimized for mobile users, you might be working twice as hard for half the results. The Momentum of Mobile Marketing Did you know that 74% of smartphone owners use their devices to check their email?1 On top of that, 69% of shoppers are influenced to make a purchase […]
Visual branding applies to all aspects of how your brand appears in public, including your: Website Business cards Correspondence Signage Flyers Product packaging Menus Print and display ads Direct mail Social media Your visual branding extends well beyond your company logo and encompasses many different elements. But in this post, we’re going to focus on […]
When is the last time you took a look at your company’s branding to make sure it’s healthy, clearly communicates your services and culture, and is able to keep pace with the changing market? If it’s been over a year, now is a great time to perform a comprehensive review to ensure your brand is […]
Times certainly have changed since Gutenberg’s days of one-typeface letterpress. With digital presses today, typography, the art of working with type, has become the unsung hero of all advertising, marketing, and branding endeavors. Type forms the skeletal structure of mass communication and without it we wouldn’t have nearly as much information as we do. Whether […]
