How to Make Customers Fall in Love With Your Brand

There’s more to marketing than communicating features and benefits. The most effective marketing, be it traditional or digital, creates an emotional connection between you and your customer. Successful, widely recognized campaigns accomplish this. Whether it’s the inspiration of the Nike athlete, the nostalgic longing associated with a 1950s-era Coca-Cola  bottle or the heartfelt, family-friendly appeal […]

Summer Consumer and Marketing Trends

The sun is out, kids are off from school, and families are planning vacations left and right. These changes in the daily routine lead to new trends in the marketplace that marketers should take advantage of. Consumer Spending It is well-known that warmer weather can bring about positivity and warm emotions in people. But according […]