Maximize Your Reach and Build Stronger Relationships with Email Marketing

Did you know that over 4 billion people check and send their emails daily, and that number is expected to increase to 4.6 billion by 2025. Email marketing is one of the most effective ways to nourish your relationships with current customers, and is a great way to entice buyers who are yet to make […]

Direct Mail for Retail

Tired of shopping on small screens and mailing back what you don’t want? You’re not alone. Retail is roaring back in a post-vaccination COVID world, and many consumers are eager to return to brick-and-mortar shopping. However, a lot of people are out of their old patterns — and this is where direct mail can step […]

Why Mobile Marketing Matters

If your website and marketing aren’t optimized for mobile users, you might be working twice as hard for half the results.   The Momentum of Mobile Marketing Did you know that 74% of smartphone owners use their devices to check their email?1 On top of that, 69% of shoppers are influenced to make a purchase […]

Marketing Your Way to a Happy Holiday

As the holidays come into focus, this is your opportunity to end the year on an up note. However, to be successful, you’ll probably need to throw out your old playbook, or at least run a few new plays as you drive toward the end zone.   Ghosts of Christmas Past In the new shopping […]

Six Scary Marketing Mistakes to Avoid

This Halloween, don’t let terrifying marketing mistakes frighten you. It’s a critical time for many businesses — the “home stretch” to end-of-year profitability. And right now, it’s more important than ever to tune up your marketing to fire on all cylinders. A good way to start is by avoiding these six common missteps.   1. […]

3 Ways to Supercharge Your E-commerce Business During COVID-19

E-commerce can help you reach a global audience and open up a whole new world of marketing and sales options. It’s a completely different beast from a brick and mortar model that can take your business to an entirely new level when managed effectively. And during COVID-19, it may be a lifeline that you can […]

5 Ways to Keep Your Data Safe

Picture this: You grab a coffee, get to work, and settle in as your computer powers on as usual. While finalizing online orders, you realize that you can’t access your website or email, and none of your passwords work. Surprise — you’ve been hacked! Everything that you need to run your business is locked or […]

5 Direct Mail Tips to Ramp up Your Response Rate

With the right strategy, direct mail can greatly increase your brand visibility and achieve a response rate of roughly 10-20 times that of email.1 Here are five tips you can start using today to get a bigger bang out of your direct mail marketing buck.   Find your target. Put your direct mail in the […]