How Do you Know if your Direct Mail Marketing Was Actually Sent?

Kymera has been in the direct mail, or “performance marketing” business, for over 20 years, and we have heard this question a couple of times: “How do I know you even mailed my job?” Someone usually asks this when they give us something to mail, but didn’t come to us for help with targeting, messaging, […]

Modernize Your Mailers – How to Use Technology for an Updated Direct Mail Campaign

When some people think of direct mail marketing, they may associate it with an outdated, one size fits all approach of flyers or generic business postcards.  While a traditional mail campaign can be effective for some businesses to stay in touch with previous customers or attract new ones, a personalized, technology-driven direct mail campaign is […]

Direct Mail: Creating Effective Generational Campaigns

Marketing is never a “one size fits all” proposition. Messaging and delivery channels must be constantly retooled based on target demographics and generational habits. So in order to successfully market your product or business to your desired audience with direct mail, you need to take a deep dive to learn exactly what prospects of every […]

Yes, It’s Time to Jump Start Your Holiday Marketing

You haven’t even pulled a sweater out this year — could it already be time to think about your holiday marketing? You betcha! In fact, you almost can’t start too soon. And if you don’t start now, you may find that you either can’t run the campaigns you want or you may have to pay […]

Direct Mail for Retail

Tired of shopping on small screens and mailing back what you don’t want? You’re not alone. Retail is roaring back in a post-vaccination COVID world, and many consumers are eager to return to brick-and-mortar shopping. However, a lot of people are out of their old patterns — and this is where direct mail can step […]

Kymera’s Parent Company Mailtropolis to Launch New Transactional Mail Service

A level of transactional mail service, risk management, and security, once only accessible to the largest companies, will now be available to businesses of all sizes when they partner with Mailtropolis.   Often, small and medium-sized businesses don’t have access to this level of service simply because they are not large enough. Yet, they’re still […]

Kymera Helps Multi-Location Businesses Establish a Stronger Local Social Media Presence

You’ve grown into a successful multi-location business. Congratulations — that’s quite an achievement! But with all that growth comes new challenges — like meeting the individual marketing needs of all your locations on social media while maintaining a consistent brand identity and presence across channels.   Each of your locations understands its market from a […]

Next Level Marketing

You’ve got the basics down: a couple of tweets each week, a boosted Facebook post every so often and a new blog each month. But your website visits and sales aren’t scaling the way you’d hoped. If you want better results, it’s time to take your marketing to the next level. Here’s what that might […]

Renew Your Brand in 2021

You’re cleaning out the garage, oiling the exercise bike and purging the cupboards of junk food. The new year is all about renewal. While you’re getting on the right track with your health and home, dust off your brand to see if it might need a little attention as well. Your brand is the cornerstone […]

Marketing Your Way to a Happy Holiday

As the holidays come into focus, this is your opportunity to end the year on an up note. However, to be successful, you’ll probably need to throw out your old playbook, or at least run a few new plays as you drive toward the end zone.   Ghosts of Christmas Past In the new shopping […]