Google’s Universal Analytics (UA) platform has long been the go-to tracking tool for website performance, user behavior and conversions. But after a nearly two-decade run, the search giant is closing the curtain on UA and finalizing the launch of its latest tool, Google Analytics 4 (GA4). As of July 1, 2023, when UA officially […]
We’ve reached the halfway point of 2023 (can you believe it?!) — nonetheless, it’s the perfect time to step back and re-evaluate your marketing strategy. By assessing which efforts are working and which might be falling short, you can better allocate your time and money to help maximize Q3-Q4 results. Ask yourself the following critical […]
Omnichannel marketing isn’t just for B2Cs. It can also be a powerful tool to incorporate into your B2B strategy to boost your company’s visibility to the business clients you’re looking to attract. Here are five ways to lean into an omnichannel strategy and increase your B2B brand’s reach. Leverage LinkedIn. From articles, newsletters, white […]
If you want to grow your brand with content marketing, you need to do more than broadcast your message or try to game the latest search algorithm. You need content that engages and connects with an audience. Here’s how to do it. Find your peeps. First you want to segment your audience. You need […]
As 2022 winds to a close, it’s the perfect time to strategize about how you can use your marketing to give back to the customers who’ve given so much to you. Here are a few generous, consumer-centric strategies you can use this holiday season — and all year long — to show appreciation for your […]
From fashion and pop culture to social norms and lingo, trends come and go — and marketing strategies also have to keep pace to succeed. As new technologies and mediums change, so do the ways consumers get their information. Get on top of these digital marketing trends to boost your profitability in the new year. […]
When Shakespeare said, “brevity is the soul of wit,” he probably had no idea he was prophesizing a marketing strategy that has become increasingly popular in recent years: short-form content. There was a time when bigger was better when it came to SEO and other forms of brand messaging. Now, the marketing industry is seeing […]
Big legal developments have been brewing in the world of big tech lately. Spearheaded largely by efforts in Europe, search engine and social media companies have been subject to a slew of challenges and regulatory actions seeking to curtail their perceived monopolies on certain areas of the market. In the EU, for example, European regulators […]
The last year and a half has been a barrage of seemingly nonstop changes and challenges. Businesses like yours have had to adapt to shifting economic conditions, supply chain disruptions, a public health crisis, and ever-evolving consumer expectations. At Kymera, we’re far from immune to such difficulties. But we’ve used this opportunity to rethink and […]
Running a franchise business requires mastery of a combination of skills. You need to be a solid leader, a finance specialist and an effective coach — not to mention an expert in your industry. But with all those hats to wear, you may not have sufficient time to devote to advertising and marketing your brand, […]
