When Shakespeare said, “brevity is the soul of wit,” he probably had no idea he was prophesizing a marketing strategy that has become increasingly popular in recent years: short-form content. There was a time when bigger was better when it came to SEO and other forms of brand messaging. Now, the marketing industry is seeing […]
Big legal developments have been brewing in the world of big tech lately. Spearheaded largely by efforts in Europe, search engine and social media companies have been subject to a slew of challenges and regulatory actions seeking to curtail their perceived monopolies on certain areas of the market. In the EU, for example, European regulators […]
The last year and a half has been a barrage of seemingly nonstop changes and challenges. Businesses like yours have had to adapt to shifting economic conditions, supply chain disruptions, a public health crisis, and ever-evolving consumer expectations. At Kymera, we’re far from immune to such difficulties. But we’ve used this opportunity to rethink and […]
Running a franchise business requires mastery of a combination of skills. You need to be a solid leader, a finance specialist and an effective coach — not to mention an expert in your industry. But with all those hats to wear, you may not have sufficient time to devote to advertising and marketing your brand, […]
The social media hashtag is almost as ubiquitous as punctuation these days. We tag friends (#JaneJones), businesses (#WeAreKymera), cheers (#WayToGo), frustrations (#NotAgain) and moods (#RainyDayBlues). But your business needs more than just a playful hashtag to move the needle. Hashtags can — and should — be an important component of any smart digital marketing strategy. […]
Many clients believe that Friday is the best day to kick off a new or rebranded website. Maybe it’s because people want to end the work week on a high note. But this decision could get your new venture off on the wrong foot. As with many things, timing is everything when it comes to […]
You haven’t even pulled a sweater out this year — could it already be time to think about your holiday marketing? You betcha! In fact, you almost can’t start too soon. And if you don’t start now, you may find that you either can’t run the campaigns you want or you may have to pay […]
It’s the time of year when we all enjoy a little bit of a fright — but you definitely don’t want your business to fall prey to any of these scary marketing mistakes. Ghosting your current customers. Don’t focus on seeking out new business at the expense of continuing to build and deepen your […]
Growing a franchise is an exciting entrepreneurial adventure. But it’s a lot more fun — and more profitable — when you avoid some of the common pitfalls many franchises face as they scale. Inconsistent Brand Messaging When corporate doesn’t maintain control over franchisee branding, it’s easy to end up with inconsistent visual branding and […]
Pay per click (PPC) and other forms of paid search are great ways to jump start traffic to your website, build brand awareness, promote seasonal campaigns and sell products via Google Shopping. In fact, PPC can convert clicks by nearly 50% more than organic traffic. But in order to achieve these kinds of results, you […]
