All About SEO: Why You Need it and How it Helps Your Business

Search Engine Optimization, or, SEO, is an integral part of any marketing strategy. SEO helps search engines understand the content on your website and direct users to it based on the terms they are searching for. Essentially, SEO directs traffic to your website.   Think of your website as a digital business card; it can […]

Boost Your Social Media Marketing

In this connected world with no boundaries, the things that in the past were unimaginable, like generating sales on the other side of the world, are now possible. The thing is not to be in the digital world just to be, to open a social media account, and that’s it. As with everything in life, […]

How AI is Revolutionizing Marketing

  Did you know that over $107 billion is in the global forecast for AI Marketing in 2025?  AI, short for Artificial Intelligence, is being integrated into many platforms across various industries. You have probably been using AI in your everyday life without even realizing it. Have you ever written an email and used the […]

Maximize Your Reach and Build Stronger Relationships with Email Marketing

Did you know that over 4 billion people check and send their emails daily, and that number is expected to increase to 4.6 billion by 2025. Email marketing is one of the most effective ways to nourish your relationships with current customers, and is a great way to entice buyers who are yet to make […]

GA4 Is Here — Unleashing the Power of Next-gen Analytics

Google’s Universal Analytics (UA) platform has long been the go-to tracking tool for website performance, user behavior and conversions. But after a nearly two-decade run, the search giant is closing the curtain on UA and finalizing the launch of its latest tool, Google Analytics 4 (GA4).   As of July 1, 2023, when UA officially […]

7-Step Midyear Marketing Review

We’ve reached the halfway point of 2023 (can you believe it?!) — nonetheless, it’s the perfect time to step back and re-evaluate your marketing strategy. By assessing which efforts are working and which might be falling short, you can better allocate your time and money to help maximize Q3-Q4 results. Ask yourself the following critical […]

Omnichannel Opportunities for B2Bs

Omnichannel marketing isn’t just for B2Cs. It can also be a powerful tool to incorporate into your B2B strategy to boost your company’s visibility to the business clients you’re looking to attract. Here are five ways to lean into an omnichannel strategy and increase your B2B brand’s reach.   Leverage LinkedIn. From articles, newsletters, white […]

How to Grow an Audience for Your Brand

If you want to grow your brand with content marketing, you need to do more than broadcast your message or try to game the latest search algorithm. You need content that engages and connects with an audience. Here’s how to do it.   Find your peeps. First you want to segment your audience. You need […]

A Time for Giving: Customer-focused Marketing

As 2022 winds to a close, it’s the perfect time to strategize about how you can use your marketing to give back to the customers who’ve given so much to you. Here are a few generous, consumer-centric strategies you can use this holiday season — and all year long — to show appreciation for your […]

Digital Marketing Trends for 2023

From fashion and pop culture to social norms and lingo, trends come and go — and marketing strategies also have to keep pace to succeed. As new technologies and mediums change, so do the ways consumers get their information. Get on top of these digital marketing trends to boost your profitability in the new year. […]