Running a franchise business requires mastery of a combination of skills. You need to be a solid leader, a finance specialist and an effective coach — not to mention an expert in your industry. But with all those hats to wear, you may not have sufficient time to devote to advertising and marketing your brand, […]
If you’re a luxury brand, you’ve probably grown accustomed to positioning your product by way of attention-getting status signaling. But some marketing trend-spotters are noting a trend towards more subtle “inconspicuous consumption” strategies, possibly in reaction to luxury buyers’ reluctance to stand out during the Great Recession and “Occupy Wall Street” days as income inequality […]
According to MailChimp, Direct mail tends to have a significantly higher response rate than email marketing. Direct mail is interactive, memorable and tangible — and it generally faces much less competition than digital advertising. So give direct mail a look if you haven’t used it before (or in a while). If you do, here are […]
