Buyer Personas & Market Segmentation: Put a Face to Your Customer Base

May 19th, 2021 Marketing + Advertising
If you haven’t established buyer personas for your business, then you might be wasting valuable time and marketing resources. Buyer personas are your secret weapon for successful market...
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3 Ways to Supercharge Your E-commerce Business During COVID-19

E-commerce can help you reach a global audience and open up a whole new world of marketing and sales options. It’s a completely different beast from a brick and mortar model that can take your...
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Is Direct Mail Right For My Business?

Snail mail may seem like it sounds — slow and not too exciting. But with the right marketing strategy, direct mail can actually speed up sales and bolster your bottom line. The Data & Marketing...
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Hit Your Target Every Time With Direct Mail

There’s a fine line between direct mail that builds customer leads and direct mail that ends up in the circular file — and that line is targeting. The right targeted direct mail strategy can save...
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Get Rolling With Fleet Vehicle Advertising

According to recent research from the AAA Foundation for Traffic Safety, Americans spent 70 billion hours behind the wheel in 2016-2017. And each American drove an average of 11,498 miles during that...
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How To Market A Franchised Business

If you have a successful business, you might want to take it a step further and expand your reach by offering a franchise. Turning your business into a franchise opportunity can be slightly...
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