Tired of shopping on small screens and mailing back what you don’t want? You’re not alone. Retail is roaring back in a post-vaccination COVID world, and many consumers are eager to return to brick-and-mortar shopping. However, a lot of people are out of their old patterns — and this is where direct mail can step […]
If you haven’t established buyer personas for your business, then you might be wasting valuable time and marketing resources. Buyer personas are your secret weapon for successful market segmentation that can boost sales, drive traffic and convert leads into loyal, repeat customers and brand advocates. What’s a Buyer Persona? A persona is a fictional […]
E-commerce can help you reach a global audience and open up a whole new world of marketing and sales options. It’s a completely different beast from a brick and mortar model that can take your business to an entirely new level when managed effectively. And during COVID-19, it may be a lifeline that you can […]
Snail mail may seem like it sounds — slow and not too exciting. But with the right marketing strategy, direct mail can actually speed up sales and bolster your bottom line. The Data & Marketing Association indicated that in 2016, the response rates for direct mail went up a whopping over 40% relative to the […]
There’s a fine line between direct mail that builds customer leads and direct mail that ends up in the circular file — and that line is targeting. The right targeted direct mail strategy can save you time and money, get a higher conversion rate, and increase your return on investment (ROI). In fact, the median […]
According to recent research from the AAA Foundation for Traffic Safety, Americans spent 70 billion hours behind the wheel in 2016-2017. And each American drove an average of 11,498 miles during that time. As a business owner, are you leveraging this potentially valuable source of brand exposure? You may have thought that billboards were the […]
If you have a successful business, you might want to take it a step further and expand your reach by offering a franchise. Turning your business into a franchise opportunity can be slightly complicated, but what can end up being even more troublesome is getting someone to invest in your franchise. So what do you […]
