5 Tips for a Better Brochure
Brochures are tangible, brandable, versatile and — with the right strategy — memorable. But that’s only if you’re following best practices for graphic design and content. These are the...
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Strategies for Building a Strong Brand
Keep Pace with a Changing Culture
Back in the 1970s, Apple and Microsoft popularized the home computer. As both companies grew, the differentiation between the brands started to become apparent....
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How to Develop a Winning Logo
A logo is a graphic representation that’s identified with a business or brand. It can be representational (the bell for Taco Bell), abstract (the Nike swoosh), or it can include the name of the...
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