Buyer Personas & Market Segmentation: Put a Face to Your Customer Base

May 19th, 2021 Marketing + Advertising
If you haven’t established buyer personas for your business, then you might be wasting valuable time and marketing resources. Buyer personas are your secret weapon for successful market...
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5 Direct Mail Tips to Ramp up Your Response Rate

With the right strategy, direct mail can greatly increase your brand visibility and achieve a response rate of roughly 10-20 times that of email.1 Here are five tips you can start using today to get...
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5 Tips for a Better Brochure

Brochures are tangible, brandable, versatile and — with the right strategy — memorable. But that’s only if you’re following best practices for graphic design and content. These are the...
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Strategies for Building a Strong Brand

Keep Pace with a Changing Culture Back in the 1970s, Apple and Microsoft popularized the home computer. As both companies grew, the differentiation between the brands started to become apparent....
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Build Trust and Grow Your Franchise

According to the 2019 Edelman Trust Barometer, 81 percent of consumers surveyed indicated that brand trust was a deciding factor when making a purchase. As a franchise owner, it’s important to...
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Digital vs Print: Can’t We All Just Get Along?

If you’re an advertiser trying to get your message out to today’s consumers, it only seems natural that your first choice should be some form of digital media. Unfortunately, the same popularity...
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Summer Consumer and Marketing Trends

The sun is out, kids are off from school, and families are planning vacations left and right. These changes in the daily routine lead to new trends in the marketplace that marketers should take...
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Guerrilla Marketing: It’s not totally bananas.

It’s important for a company to engage consumers in an interesting way in order to create recognition of its brand, but effective marketing for your brand doesn’t have to involve elaborate...
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