If you haven’t established buyer personas for your business, then you might be wasting valuable time and marketing resources. Buyer personas are your secret weapon for successful market segmentation that can boost sales, drive traffic and convert leads into loyal, repeat customers and brand advocates. What’s a Buyer Persona? A persona is a fictional […]
With the right strategy, direct mail can greatly increase your brand visibility and achieve a response rate of roughly 10-20 times that of email.1 Here are five tips you can start using today to get a bigger bang out of your direct mail marketing buck. Find your target. Put your direct mail in the […]
Brochures are tangible, brandable, versatile and — with the right strategy — memorable. But that’s only if you’re following best practices for graphic design and content. These are the building blocks of an effective brochure: Clear and consistent visual branding. Impactful messaging that’s readable and engaging. Attention-grabbing graphic design. Sharp content with professional-quality writing and […]
Keep Pace with a Changing Culture Back in the 1970s, Apple and Microsoft popularized the home computer. As both companies grew, the differentiation between the brands started to become apparent. Apple was dedicated to creating innovative and trendy products like the iPod and iPhone that catered to all groups rather than just IT technophiles. When […]
A logo is a graphic representation that’s identified with a business or brand. It can be representational (the bell for Taco Bell), abstract (the Nike swoosh), or it can include the name of the brand as a wordmark (eBay, Facebook). Logos are a critical part of developing your visual branding. A good logo should be: […]
According to the 2019 Edelman Trust Barometer, 81 percent of consumers surveyed indicated that brand trust was a deciding factor when making a purchase. As a franchise owner, it’s important to focus on building that trust. And as a franchisor, you have an opportunity to set the tone from the top. Here are some franchise […]
If you’re an advertiser trying to get your message out to today’s consumers, it only seems natural that your first choice should be some form of digital media. Unfortunately, the same popularity that makes digital the obvious choice has created so much traffic that it’s increasingly difficult to get your message heard above the noise. […]
The sun is out, kids are off from school, and families are planning vacations left and right. These changes in the daily routine lead to new trends in the marketplace that marketers should take advantage of. Consumer Spending It is well-known that warmer weather can bring about positivity and warm emotions in people. But according […]
It’s important for a company to engage consumers in an interesting way in order to create recognition of its brand, but effective marketing for your brand doesn’t have to involve elaborate digital signage or cost thousands of dollars. Whether the interaction is unexpected or in your face, it needs to reach consumers differently than other […]
