Running a franchise business requires mastery of a combination of skills. You need to be a solid leader, a finance specialist and an effective coach — not to mention an expert in your industry. But with all those hats to wear, you may not have sufficient time to devote to advertising and marketing your brand, […]
According to Upserve.com, “Your menu is the only communication with your guests that 100 percent of them will see. But you only have about 109 seconds to say all you need to say.” When it comes to menu design, you need to deliver the quality of a gourmet meal at the speed of a drive-through. […]
Some things are just black and white—straight forward, right or wrong. When it comes to marketing your brand effectively, color is an important component of communication. Color dramatically impacts your mood, your behavior, and more importantly how a person reacts to your business. Many studies have been conducted on the psychology of color. That being […]