If you’re using content as a one-way megaphone just telling people to buy out your inventory, then you could be making a costly mistake. One of the most common marketing missteps we observe is companies talking exclusively about themselves on their blog or social media channels. Content is a more effective brand-building tool when it […]
There’s more to marketing than communicating features and benefits. The most effective marketing, be it traditional or digital, creates an emotional connection between you and your customer. Successful, widely recognized campaigns accomplish this. Whether it’s the inspiration of the Nike athlete, the nostalgic longing associated with a 1950s-era Coca-Cola bottle or the heartfelt, family-friendly appeal […]
If you’re an advertiser trying to get your message out to today’s consumers, it only seems natural that your first choice should be some form of digital media. Unfortunately, the same popularity that makes digital the obvious choice has created so much traffic that it’s increasingly difficult to get your message heard above the noise. […]
Imagine you’re waking up on a Monday morning. As you sluggishly roll out of bed, you realize you have a toothache so you decide to stroll into your garage and grab your cordless drill and a pair of pliers. You can probably guess what happens next. Sounds crazy, right? Just as you shouldn’t try to […]
