There’s more to marketing than communicating features and benefits. The most effective marketing, be it traditional or digital, creates an emotional connection between you and your customer. Successful, widely recognized campaigns accomplish this. Whether it’s the inspiration of the Nike athlete, the nostalgic longing associated with a 1950s-era Coca-Cola bottle or the heartfelt, family-friendly appeal […]
When you’re ready to harness the advertising power of fleet vehicle wraps for your business, it’s important to focus on proper design and expert installation. If you’re a “Modern Family” fan, you may have seen the episode where Phil Dunphy wraps the family van to advertise his real estate services. In true Phil fashion, he […]
Some things are just black and white—straight forward, right or wrong. When it comes to marketing your brand effectively, color is an important component of communication. Color dramatically impacts your mood, your behavior, and more importantly how a person reacts to your business. Many studies have been conducted on the psychology of color. That being […]
