Add These Marketing Initiatives to Your Q1 Budget

The end of the year is rapidly approaching, which means that you’re probably about to finalize your 2024 budget plan. Now is the perfect time to pause, reflect and evaluate your marketing results and the customer feedback you received this year — because this is your chance to take your sales and advertising tactics to […]

Your Golden Ticket: 10 Video Formats to Boost Your Brand Marketing

What was once reserved only for bigger businesses and brands has now become a gold standard in digital marketing: video content. It grabs viewers’ attention and can hold it longer, if done well. According to NogenTech, 91% of marketers are using video in 2023. So if you haven’t jumped on the video bandwagon, now is […]

Building Brand Loyalty

  You know what sounds terrific this morning? A tall cup of joe to help get your day out of the starting gate. And we bet you know exactly where you’re going to get yours. It’s a familiar and consistent experience you depend on from the ordering process (tall, half-caff, soy latte, anyone?) to the […]

Marketing Mistakes That Will Haunt Your Brand

It’s the time of year when we all enjoy a little bit of a fright — but you definitely don’t want your business to fall prey to any of these scary marketing mistakes.   Ghosting your current customers. Don’t focus on seeking out new business at the expense of continuing to build and deepen your […]

4 Marketing Mistakes Growing Franchises Make

Growing a franchise is an exciting entrepreneurial adventure. But it’s a lot more fun — and more profitable — when you avoid some of the common pitfalls many franchises face as they scale.   Inconsistent Brand Messaging When corporate doesn’t maintain control over franchisee branding, it’s easy to end up with inconsistent visual branding and […]

Kymera Helps Multi-Location Businesses Establish a Stronger Local Social Media Presence

You’ve grown into a successful multi-location business. Congratulations — that’s quite an achievement! But with all that growth comes new challenges — like meeting the individual marketing needs of all your locations on social media while maintaining a consistent brand identity and presence across channels.   Each of your locations understands its market from a […]

Why Mobile Marketing Matters

If your website and marketing aren’t optimized for mobile users, you might be working twice as hard for half the results.   The Momentum of Mobile Marketing Did you know that 74% of smartphone owners use their devices to check their email?1 On top of that, 69% of shoppers are influenced to make a purchase […]

Weaponize Your Business Blog to Dominate Your Market

More than half of marketers consider blogging their top inbound marketing priority, according to a recent HubSpot report. Whether you’re aiming to increase sales, expand your audience on social media or establish yourself as an industry expert, blogging can be a powerful weapon in your marketing arsenal. Boost SEO to drive web traffic. Business blogging […]

Can You PPC The Difference?

You had an idea and turned it into a brilliant product or service for your business. You created a stunning website with original content guaranteed to make even the ficklest of users swoon. Okay, now what? Now you need to get your brand or business noticed, that’s what. In an era where content is king, […]