You know what sounds terrific this morning? A tall cup of joe to help get your day out of the starting gate. And we bet you know exactly where you’re going to get yours. It’s a familiar and consistent experience you depend on from the ordering process (tall, half-caff, soy latte, anyone?) to the […]
It’s the time of year when we all enjoy a little bit of a fright — but you definitely don’t want your business to fall prey to any of these scary marketing mistakes. Ghosting your current customers. Don’t focus on seeking out new business at the expense of continuing to build and deepen your […]
Growing a franchise is an exciting entrepreneurial adventure. But it’s a lot more fun — and more profitable — when you avoid some of the common pitfalls many franchises face as they scale. Inconsistent Brand Messaging When corporate doesn’t maintain control over franchisee branding, it’s easy to end up with inconsistent visual branding and […]
You’ve grown into a successful multi-location business. Congratulations — that’s quite an achievement! But with all that growth comes new challenges — like meeting the individual marketing needs of all your locations on social media while maintaining a consistent brand identity and presence across channels. Each of your locations understands its market from a […]
If your website and marketing aren’t optimized for mobile users, you might be working twice as hard for half the results. The Momentum of Mobile Marketing Did you know that 74% of smartphone owners use their devices to check their email?1 On top of that, 69% of shoppers are influenced to make a purchase […]
A logo is a graphic representation that’s identified with a business or brand. It can be representational (the bell for Taco Bell), abstract (the Nike swoosh), or it can include the name of the brand as a wordmark (eBay, Facebook). Logos are a critical part of developing your visual branding. A good logo should be: […]
More than half of marketers consider blogging their top inbound marketing priority, according to a recent HubSpot report. Whether you’re aiming to increase sales, expand your audience on social media or establish yourself as an industry expert, blogging can be a powerful weapon in your marketing arsenal. Boost SEO to drive web traffic. Business blogging […]
You had an idea and turned it into a brilliant product or service for your business. You created a stunning website with original content guaranteed to make even the ficklest of users swoon. Okay, now what? Now you need to get your brand or business noticed, that’s what. In an era where content is king, […]
When is the last time you took a look at your company’s branding to make sure it’s healthy, clearly communicates your services and culture, and is able to keep pace with the changing market? If it’s been over a year, now is a great time to perform a comprehensive review to ensure your brand is […]
In the world of technology, marketing has taken a total 180 degree turn and has taken itself to the internet. Today, if you or your business lacks some sort of online presence, then you’re truly affecting room for extreme opportunity. The internet is not simply somewhere we gather our news, post our personal photos, and […]
