Extra, Extra — Read All About It! How to Use Press Releases to Up Your Marketing Game

June 14th, 2021 Blog, Content Strategy, Marketing + Advertising
A good press release gets your story in front of a lot of eyes. And, unlike a feature written by a reporter, you control the narrative. With strong storytelling and a calculated strategy, your press...
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DIY Website Myths

February 22nd, 2021 Blog, SEO, Websites
Wix, Weebly and Squarespace sites may be more user-friendly for inexperienced developers and less expensive than a custom build, but the “quick fix” they provide may be short lived. Some business...
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Winning Social Media Strategies for Franchisees and Franchisors

February 15th, 2021 Blog, Franchise + Multi-Location Marketing, Marketing + Advertising, Social Media
Whether you’re a franchisor or franchisee, social media is key to profitability. But successful strategies and tactics differ for each side of the coin. And a misstep can result in serious damage...
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If You Build It, They Still May Not Come Or Why Building a Website Won’t Fix All Your Marketing Woes

January 22nd, 2021 Blog, Graphic Design + Branding, Marketing + Advertising, SEO, Social Media, Websites
Too often, business owners think that all they have to do is put up a website, and the click and conversion floodgates will open.   Nothing is further from the truth.   A good...
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Weaponize Your Business Blog to Dominate Your Market

October 14th, 2019 Blog, Content Strategy, Marketing + Advertising, SEO, Social Media, Websites
More than half of marketers consider blogging their top inbound marketing priority, according to a recent HubSpot report. Whether you’re aiming to increase sales, expand your audience on social...
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How to Get the Most Out of Your Ad Agency

September 23rd, 2019 Blog, Content Strategy, Graphic Design + Branding, Marketing + Advertising, Printing, Social Media, Websites
Working with a professional marketing agency can be a great way to improve your messaging and extend your reach as a business. A full-service ad agency can help you with website development, online...
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