A good press release gets your story in front of a lot of eyes. And, unlike a feature written by a reporter, you control the narrative. With strong storytelling and a calculated strategy, your press release can bring the extra, extra exposure your brand needs. What is a Press Release? A press release (also […]
Wix, Weebly and Squarespace sites may be more user-friendly for inexperienced developers and less expensive than a custom build, but the “quick fix” they provide may be short lived. Some business owners find themselves shackled to “free” websites that no longer meet their needs or help give them a leg up on the competition. For […]
Whether you’re a franchisor or franchisee, social media is key to profitability. But successful strategies and tactics differ for each side of the coin. And a misstep can result in serious damage to your brand. So, this is one area where you definitely don’t want to wing it. Kymera is a franchise marketing specialist and […]
Too often, business owners think that all they have to do is put up a website, and the click and conversion floodgates will open. Nothing is further from the truth. A good website is the vehicle and conduit for your digital marketing efforts, but it can’t do all the heavy lifting alone. Most […]
More than half of marketers consider blogging their top inbound marketing priority, according to a recent HubSpot report. Whether you’re aiming to increase sales, expand your audience on social media or establish yourself as an industry expert, blogging can be a powerful weapon in your marketing arsenal. Boost SEO to drive web traffic. Business blogging […]
Working with a professional marketing agency can be a great way to improve your messaging and extend your reach as a business. A full-service ad agency can help you with website development, online and print advertising, graphic design, social media, blogging and much, much more. Read on for some things you should do, and not […]
