Extra, Extra — Read All About It! How to Use Press Releases to Up Your Marketing Game

A good press release gets your story in front of a lot of eyes. And, unlike a feature written by…

DIY Website Myths

Wix, Weebly and Squarespace sites may be more user-friendly for inexperienced developers and less expensive than a custom build, but…

Winning Social Media Strategies for Franchisees and Franchisors

Whether you’re a franchisor or franchisee, social media is key to profitability. But successful strategies and tactics differ for each…

If You Build It, They Still May Not Come Or Why Building a Website Won’t Fix All Your Marketing Woes

Too often, business owners think that all they have to do is put up a website, and the click and…

Weaponize Your Business Blog to Dominate Your Market

More than half of marketers consider blogging their top inbound marketing priority, according to a recent HubSpot report. Whether you’re…

How to Get the Most Out of Your Ad Agency

Working with a professional marketing agency can be a great way to improve your messaging and extend your reach as…