Buyer Personas & Market Segmentation: Put a Face to Your Customer Base

May 19th, 2021 Marketing + Advertising
If you haven’t established buyer personas for your business, then you might be wasting valuable time and marketing resources. Buyer personas are your secret weapon for successful market...
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Marketing Your Way to a Happy Holiday

November 16th, 2020 Blog, Content Strategy, Direct Mail, Marketing + Advertising, Promotional Products
As the holidays come into focus, this is your opportunity to end the year on an up note. However, to be successful, you’ll probably need to throw out your old playbook, or at least run a few new...
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Pivot to Digital: The Future Is Now

October 5th, 2020 Blog, Content Strategy, Digital Accessibility, Graphic Design + Branding, Marketing + Advertising, Reviews + Ratings, SEO, Social Media, Websites
The COVID-19 crisis underscores the necessity for every business to have a robust digital footprint. Things we thought would remain largely IRL (in real life) have gone decidedly digital, whether...
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How to Make Customers Fall in Love With Your Brand

February 10th, 2020 Blog, Content Strategy, Graphic Design + Branding, Marketing + Advertising
There’s more to marketing than communicating features and benefits. The most effective marketing, be it traditional or digital, creates an emotional connection between you and your customer....
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Hyperlocal Marketing and What It Means For Your Company

June 7th, 2017 Blog, Content Strategy, Data + Technology, Direct Mail, Graphic Design + Branding, Kymera + Industry News, Marketing + Advertising, Printing, Social Media, Websites
A new buzzword that has raised in popularity over the past few years is Hyperlocal Marketing. Hyperlocal Marketing is essentially marketing to a defined geographical area (typically a local city or...
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Reviews are important!

May 16th, 2017 Blog, Graphic Design + Branding, Reviews + Ratings, Websites
With the way the world is evolving, online matters have become very important. Most customers will refer to an online review before choosing where they go for lunch. This is why it is extremely...
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5 Benefits Of Sending A Direct Mail Campaign

January 24th, 2017 Blog, Content Strategy, Direct Mail, Graphic Design + Branding, Marketing + Advertising, Printing
Making a connection with potential customers is crucial for anyone looking to be successful in their line of work. Thus, business owners and marketing teams are constantly trying new tactics that...
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For the LOVE of Type

June 13th, 2013 Blog, Content Strategy, Graphic Design + Branding, Marketing + Advertising
Times certainly have changed since Gutenberg’s days of one-typeface letterpress. With digital presses today, typography, the art of working with type, has become the unsung hero of all advertising,...
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