You know what sounds terrific this morning? A tall cup of joe to help get your day out of the starting gate. And we bet you know exactly where you’re going to get yours. It’s a familiar and consistent experience you depend on from the ordering process (tall, half-caff, soy latte, anyone?) to the […]
Tired of shopping on small screens and mailing back what you don’t want? You’re not alone. Retail is roaring back in a post-vaccination COVID world, and many consumers are eager to return to brick-and-mortar shopping. However, a lot of people are out of their old patterns — and this is where direct mail can step […]
If you haven’t established buyer personas for your business, then you might be wasting valuable time and marketing resources. Buyer personas are your secret weapon for successful market segmentation that can boost sales, drive traffic and convert leads into loyal, repeat customers and brand advocates. What’s a Buyer Persona? A persona is a fictional […]
As the holidays come into focus, this is your opportunity to end the year on an up note. However, to be successful, you’ll probably need to throw out your old playbook, or at least run a few new plays as you drive toward the end zone. Ghosts of Christmas Past In the new shopping […]
The COVID-19 crisis underscores the necessity for every business to have a robust digital footprint. Things we thought would remain largely IRL (in real life) have gone decidedly digital, whether it’s picking out produce or finding a life partner. Industry source Supermarket News reported online grocery sales were projected to increase 40% this year, and […]
There’s more to marketing than communicating features and benefits. The most effective marketing, be it traditional or digital, creates an emotional connection between you and your customer. Successful, widely recognized campaigns accomplish this. Whether it’s the inspiration of the Nike athlete, the nostalgic longing associated with a 1950s-era Coca-Cola bottle or the heartfelt, family-friendly appeal […]
A new buzzword that has raised in popularity over the past few years is Hyperlocal Marketing. Hyperlocal Marketing is essentially marketing to a defined geographical area (typically a local city or town). Hyperlocal may be a new buzzword that is being used, but the concept has been around for a long time. The concept of […]
With the way the world is evolving, online matters have become very important. Most customers will refer to an online review before choosing where they go for lunch. This is why it is extremely important to know your customer. There are some important things to remember when looking at your online reviews. Your Reviews Matter […]
Making a connection with potential customers is crucial for anyone looking to be successful in their line of work. Thus, business owners and marketing teams are constantly trying new tactics that will help them reach their cliental. One way that people have successfully connected with their audience is through direct mail. However, others haven’t fully […]
Times certainly have changed since Gutenberg’s days of one-typeface letterpress. With digital presses today, typography, the art of working with type, has become the unsung hero of all advertising, marketing, and branding endeavors. Type forms the skeletal structure of mass communication and without it we wouldn’t have nearly as much information as we do. Whether […]
