How to Make Customers Fall in Love With Your Brand
There’s more to marketing than communicating features and benefits. The most effective marketing, be it traditional or digital, creates an emotional connection between you and your customer....
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Hyperlocal Marketing and What It Means For Your Company
A new buzzword that has raised in popularity over the past few years is Hyperlocal Marketing. Hyperlocal Marketing is essentially marketing to a defined geographical area (typically a local city or...
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5 Benefits Of Sending A Direct Mail Campaign
Making a connection with potential customers is crucial for anyone looking to be successful in their line of work. Thus, business owners and marketing teams are constantly trying new tactics that...
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For the LOVE of Type
Times certainly have changed since Gutenberg’s days of one-typeface letterpress. With digital presses today, typography, the art of working with type, has become the unsung hero of all advertising,...
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