Building Brand Loyalty
You know what sounds terrific this morning A tall cup of joe to help get your day out of the starting gate. And we bet you know exactly where you’re going to get yours. It’s a familiar and...
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Direct Mail for Retail
Tired of shopping on small screens and mailing back what you don’t want You’re not alone. Retail is roaring back in a post-vaccination COVID world, and many consumers are eager to return to...
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Buyer Personas & Market Segmentation: Put a Face to Your Customer Base
If you haven’t established buyer personas for your business, then you might be wasting valuable time and marketing resources. Buyer personas are your secret weapon for successful market...
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How to Make Customers Fall in Love With Your Brand
There’s more to marketing than communicating features and benefits. The most effective marketing, be it traditional or digital, creates an emotional connection between you and your customer....
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Hyperlocal Marketing and What It Means For Your Company
A new buzzword that has raised in popularity over the past few years is Hyperlocal Marketing. Hyperlocal Marketing is essentially marketing to a defined geographical area (typically a local city or...
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5 Benefits Of Sending A Direct Mail Campaign
Making a connection with potential customers is crucial for anyone looking to be successful in their line of work. Thus, business owners and marketing teams are constantly trying new tactics that...
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For the LOVE of Type
Times certainly have changed since Gutenberg’s days of one-typeface letterpress. With digital presses today, typography, the art of working with type, has become the unsung hero of all advertising,...
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