Go from Buyer Persona to Hire Persona with the Kymera Careers Program
Finding a new employee isn’t hard — but finding the right one can be. Sometimes, the person you’ve been looking for gets lost in a deluge of applications from underqualified prospects — or...
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Online Event? Boost Interest with Virtual Event Marketing
Virtual events are cost-effective, accessible and can open your business up to a global audience of potential leads and customers. If you’re considering hosting a virtual event, trust our team of...
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Extra, Extra — Read All About It! How to Use Press Releases to Up Your Marketing Game
A good press release gets your story in front of a lot of eyes. And, unlike a feature written by a reporter, you control the narrative. With strong storytelling and a calculated strategy, your press...
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Buyer Personas & Market Segmentation: Put a Face to Your Customer Base
If you haven’t established buyer personas for your business, then you might be wasting valuable time and marketing resources. Buyer personas are your secret weapon for successful market...
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Kymera’s Parent Company Mailtropolis to Launch New Transactional Mail Service
A level of transactional mail service, risk management, and security, once only accessible to the largest companies, will now be available to businesses of all sizes when they partner with...
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Kymera Helps Multi-Location Businesses Establish a Stronger Local Social Media Presence
You’ve grown into a successful multi-location business. Congratulations — that’s quite an achievement! But with all that growth comes new challenges — like meeting the individual marketing...
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Don’t Let Your Wrap Turn Into a Wreck
When you’re ready to harness the advertising power of fleet vehicle wraps for your business, it’s important to focus on proper design and expert installation. If you’re a “Modern Family”...
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