For some, the idea of marketing and advertising your business can be as inviting as an invitation to spend the night in a haunted house. With so many advancements and constant change in the digital space, the entire process can leave you screaming into the void. Here are marketing worries that plague business owners — […]
Summer’s over, with back-to-school season in full swing. And before you know it, the mad dash to the holidays will be underway with all the festivities, social activities, shopping, and eating out that go with it. You can’t afford to be late to the party — not this year. Get “retail ready” by planning early […]
The social media hashtag is almost as ubiquitous as punctuation these days. We tag friends (#JaneJones), businesses (#WeAreKymera), cheers (#WayToGo), frustrations (#NotAgain) and moods (#RainyDayBlues). But your business needs more than just a playful hashtag to move the needle. Hashtags can — and should — be an important component of any smart digital marketing strategy. […]
Many clients believe that Friday is the best day to kick off a new or rebranded website. Maybe it’s because people want to end the work week on a high note. But this decision could get your new venture off on the wrong foot. As with many things, timing is everything when it comes to […]
You haven’t even pulled a sweater out this year — could it already be time to think about your holiday marketing? You betcha! In fact, you almost can’t start too soon. And if you don’t start now, you may find that you either can’t run the campaigns you want or you may have to pay […]
Tired of shopping on small screens and mailing back what you don’t want? You’re not alone. Retail is roaring back in a post-vaccination COVID world, and many consumers are eager to return to brick-and-mortar shopping. However, a lot of people are out of their old patterns — and this is where direct mail can step […]
Growing a franchise is an exciting entrepreneurial adventure. But it’s a lot more fun — and more profitable — when you avoid some of the common pitfalls many franchises face as they scale. Inconsistent Brand Messaging When corporate doesn’t maintain control over franchisee branding, it’s easy to end up with inconsistent visual branding and […]
Pay per click (PPC) and other forms of paid search are great ways to jump start traffic to your website, build brand awareness, promote seasonal campaigns and sell products via Google Shopping. In fact, PPC can convert clicks by nearly 50% more than organic traffic. But in order to achieve these kinds of results, you […]
The pandemic is making customers more tech savvy and more inclined to leave online reviews for businesses that they frequent. According to a recent eMarketer.com survey, review activity has skyrocketed — up 50% compared to pre-COVID-19 levels. Plus, the content of those reviews is far more descriptive, with social media platforms trending away from simple […]
Finding a new employee isn’t hard — but finding the right one can be. Sometimes, the person you’ve been looking for gets lost in a deluge of applications from underqualified prospects — or simply takes far too long to find. Let us take the guesswork out of recruitment with the Kymera Careers Program. We can […]
