Are You Ready for the Return of Retail Season?

Summer’s over, with back-to-school season in full swing. And before you know it, the mad dash to the holidays will be underway with all the festivities, social activities, shopping, and eating out that go with it. You can’t afford to be late to the party — not this year. Get “retail ready” by planning early […]

Hashtag How-Tos: Strategies for Success

The social media hashtag is almost as ubiquitous as punctuation these days. We tag friends (#JaneJones), businesses (#WeAreKymera), cheers (#WayToGo), frustrations (#NotAgain) and moods (#RainyDayBlues). But your business needs more than just a playful hashtag to move the needle. Hashtags can — and should — be an important component of any smart digital marketing strategy. […]

Why You Shouldn’t Launch Your Site on a Friday — and When You Should

Many clients believe that Friday is the best day to kick off a new or rebranded website. Maybe it’s because people want to end the work week on a high note. But this decision could get your new venture off on the wrong foot. As with many things, timing is everything when it comes to […]

Yes, It’s Time to Jump Start Your Holiday Marketing

You haven’t even pulled a sweater out this year — could it already be time to think about your holiday marketing? You betcha! In fact, you almost can’t start too soon. And if you don’t start now, you may find that you either can’t run the campaigns you want or you may have to pay […]

Direct Mail for Retail

Tired of shopping on small screens and mailing back what you don’t want? You’re not alone. Retail is roaring back in a post-vaccination COVID world, and many consumers are eager to return to brick-and-mortar shopping. However, a lot of people are out of their old patterns — and this is where direct mail can step […]

4 Marketing Mistakes Growing Franchises Make

Growing a franchise is an exciting entrepreneurial adventure. But it’s a lot more fun — and more profitable — when you avoid some of the common pitfalls many franchises face as they scale.   Inconsistent Brand Messaging When corporate doesn’t maintain control over franchisee branding, it’s easy to end up with inconsistent visual branding and […]

From Clicks to Customers – Convert Your Leads with PPC

Pay per click (PPC) and other forms of paid search are great ways to jump start traffic to your website, build brand awareness, promote seasonal campaigns and sell products via Google Shopping. In fact, PPC can convert clicks by nearly 50% more than organic traffic. But in order to achieve these kinds of results, you […]

Reputation Management Is More Important Than Ever for Businesses and Brands

The pandemic is making customers more tech savvy and more inclined to leave online reviews for businesses that they frequent. According to a recent eMarketer.com survey, review activity has skyrocketed — up 50% compared to pre-COVID-19 levels. Plus, the content of those reviews is far more descriptive, with social media platforms trending away from simple […]

Go from Buyer Persona to Hire Persona with the Kymera Careers Program

Finding a new employee isn’t hard — but finding the right one can be. Sometimes, the person you’ve been looking for gets lost in a deluge of applications from underqualified prospects — or simply takes far too long to find. Let us take the guesswork out of recruitment with the Kymera Careers Program. We can […]

Online Event? Boost Interest with Virtual Event Marketing

Virtual events are cost-effective, accessible and can open your business up to a global audience of potential leads and customers. If you’re considering hosting a virtual event, trust our team of professionals at Kymera to help you strategize, plan, promote and present your business on the world stage. And we’ll keep your virtual attendees engaged […]