Yes, It’s Time to Jump Start Your Holiday Marketing
You haven’t even pulled a sweater out this year — could it already be time to think about your holiday marketing You betcha! In fact, you almost can’t start too soon. And if you don’t start...
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Direct Mail for Retail
Tired of shopping on small screens and mailing back what you don’t want You’re not alone. Retail is roaring back in a post-vaccination COVID world, and many consumers are eager to return to...
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4 Marketing Mistakes Growing Franchises Make
Growing a franchise is an exciting entrepreneurial adventure. But it’s a lot more fun — and more profitable — when you avoid some of the common pitfalls many franchises face as they...
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From Clicks to Customers – Convert Your Leads with PPC
Pay per click (PPC) and other forms of paid search are great ways to jump start traffic to your website, build brand awareness, promote seasonal campaigns and sell products via Google Shopping. In...
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Go from Buyer Persona to Hire Persona with the Kymera Careers Program
Finding a new employee isn’t hard — but finding the right one can be. Sometimes, the person you’ve been looking for gets lost in a deluge of applications from underqualified prospects — or...
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Online Event? Boost Interest with Virtual Event Marketing
Virtual events are cost-effective, accessible and can open your business up to a global audience of potential leads and customers. If you’re considering hosting a virtual event, trust our team of...
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Extra, Extra — Read All About It! How to Use Press Releases to Up Your Marketing Game
A good press release gets your story in front of a lot of eyes. And, unlike a feature written by a reporter, you control the narrative. With strong storytelling and a calculated strategy, your press...
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Buyer Personas & Market Segmentation: Put a Face to Your Customer Base
If you haven’t established buyer personas for your business, then you might be wasting valuable time and marketing resources. Buyer personas are your secret weapon for successful market...
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Kymera’s Parent Company Mailtropolis to Launch New Transactional Mail Service
A level of transactional mail service, risk management, and security, once only accessible to the largest companies, will now be available to businesses of all sizes when they partner with...
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