Conquest Marketing: How to Steal Customers from Your Competition

Unlock Growth with Location‑Based Targeting & Smart Ad Strategies In today’s crowded marketplace, simply waiting for customers to find you…

Black Friday Advertising: How to Stand Out When Everyone’s Shouting

Every November, inboxes overflow, feeds get louder, and ad space gets more competitive—it’s Black Friday season. For businesses, it’s both…

Franchise Growth Hacked: How GPS Tracking and Behavioral Modeling Are Fueling Local Conquest

  In a franchise world dominated by national brand awareness, the real battle often happens on the street corner. Competing…

Why Cutting Ad Spend in a Downturn Is a Costly Mistake: How Strategic Marketing Builds Market Share in Uncertain Times

Economic Uncertainty Is Inevitable – Growth-Minded Marketing Wins Every Time   Recessions aren’t new. From the Great Depression to the…

Franchise Fame: How to Build Buzz for a Multi-Location Brand

You know the feeling – you’re driving down the street and spot a “Coming Soon” sign for a new location…

Marketing for Intangible Products: Building a Brand that Connects

When it comes to marketing intangible products or services, it’s all about connecting with your audience and building trust. Unlike…

Embrace Your Inner-Santa: Effective Marketing for Global Visibility

In the spirit of the holiday season, let’s take a page from Santa’s playbook. Santa’s got a pretty big task—visiting…

The Psychology Behind Effective Marketing: How Emotions Drive Consumer Decisions

At Kymera, we understand that successful marketing is more than just catchy slogans and flashy designs. It’s about tapping into…

Mastering Black Friday & Cyber Monday: Marketing Strategies for Maximum Impact

Black Friday and Cyber Monday are more than just days – they’re massive opportunities for businesses to skyrocket their sales….

Fall Marketing Overhaul: Changing with the Season

As the leaves start to change, so should your marketing strategies. Fall is a season of transformation, and your business…

Maximize Holiday Sales: Proven Strategies

  As the holiday season approaches, small businesses have a golden opportunity to boost their sales and make a lasting…

It’s Never Too Early to Start Thinking About Holiday Advertising

  As summer comes to an end, savvy business owners know that it’s never too early to start planning their…

Google Ad Grants for Non-Profits

If you have a non-profit organization, you understand the need for advertising and attracting new donors. You also probably know…

Are You Haunted by These Monstrous Marketing Fears?

For some, the idea of marketing and advertising your business can be as inviting as an invitation to spend the…

Are You Ready for the Return of Retail Season?

Summer’s over, with back-to-school season in full swing. And before you know it, the mad dash to the holidays will…

Hashtag How-Tos: Strategies for Success

The social media hashtag is almost as ubiquitous as punctuation these days. We tag friends (#JaneJones), businesses (#WeAreKymera), cheers (#WayToGo),…

Why You Shouldn’t Launch Your Site on a Friday — and When You Should

Many clients believe that Friday is the best day to kick off a new or rebranded website. Maybe it’s because…

Yes, It’s Time to Jump Start Your Holiday Marketing

You haven’t even pulled a sweater out this year — could it already be time to think about your holiday…

Direct Mail for Retail

Tired of shopping on small screens and mailing back what you don’t want? You’re not alone. Retail is roaring back…

4 Marketing Mistakes Growing Franchises Make

Growing a franchise is an exciting entrepreneurial adventure. But it’s a lot more fun — and more profitable — when…

From Clicks to Customers – Convert Your Leads with PPC

Pay per click (PPC) and other forms of paid search are great ways to jump start traffic to your website,…

Reputation Management Is More Important Than Ever for Businesses and Brands

The pandemic is making customers more tech savvy and more inclined to leave online reviews for businesses that they frequent….

Go from Buyer Persona to Hire Persona with the Kymera Careers Program

Finding a new employee isn’t hard — but finding the right one can be. Sometimes, the person you’ve been looking…

Online Event? Boost Interest with Virtual Event Marketing

Virtual events are cost-effective, accessible and can open your business up to a global audience of potential leads and customers….

Extra, Extra — Read All About It! How to Use Press Releases to Up Your Marketing Game

A good press release gets your story in front of a lot of eyes. And, unlike a feature written by…

Buyer Personas & Market Segmentation: Put a Face to Your Customer Base

If you haven’t established buyer personas for your business, then you might be wasting valuable time and marketing resources. Buyer…

Kymera’s Parent Company Mailtropolis to Launch New Transactional Mail Service

A level of transactional mail service, risk management, and security, once only accessible to the largest companies, will now be…

Kymera Helps Multi-Location Businesses Establish a Stronger Local Social Media Presence

You’ve grown into a successful multi-location business. Congratulations — that’s quite an achievement! But with all that growth comes new…

Restaurant Menus: Dining Goes Digital

Making the jump from print to digital is part science and part art. Some industries rapidly made the transition, such…

5 Strategies That’ll Drive Your Marketing, Literally

Change gears on your lead generation and bring your business straight to the customer with fleet vehicle marketing. It’s a…

Don’t Let Your Wrap Turn Into a Wreck

When you’re ready to harness the advertising power of fleet vehicle wraps for your business, it’s important to focus on…

Get Rolling With Fleet Vehicle Advertising

According to recent research from the AAA Foundation for Traffic Safety, Americans spent 70 billion hours behind the wheel in…

Can You PPC The Difference?

You had an idea and turned it into a brilliant product or service for your business. You created a stunning…

99 Problems but a Wrap Ain’t One

They’re everywhere. Taking over the streets. Bombarding you with marketing messages. Some good. Some not so good. And some that…

For the LOVE of Type

Times certainly have changed since Gutenberg’s days of one-typeface letterpress. With digital presses today, typography, the art of working with…