Let us help you grow!
According to the most recent census, approximately 58 million people were seniors in 2022. By 2050, the senior population is expected to reach 82 million. Of this group, 70% will require some form of assisted living. With roughly 31,000 assisted living facilities and 1.2 million beds in those facilities in the US, a lot more facilities will be needed in the not-too-distant future.
Because of the size and projected growth of the industry, marketing your senior and assisted living facility is critical to attracting the type of clients you want. An effective marketing strategy will create a constant flow of your target residents and establish your facility as a leader in quality assisted care. When done correctly, your facilities will become familiar to potential clients and be the most obvious choice when seeking assisted living care. Partnering with Kymera will give you a partner in growth and a trusted advisor in your business's development.
Strategic Planning
Before we help build your marketing plan, Kymera will assess your current state. Our process includes a thorough market analysis and report on how you compare to your competitors. We will also run analytics to determine your best immediate opportunities for growth and continue to build a long-term plan for your growth from there
Consistent Branding
Who is your branding targeting and what is it saying about you? Chances are, you’re fine. However, chances are you might need a brand refresh or a complete website overhaul. Kymera can handle it. Our branding specialists will create a brand kit that transfers across all of your company assets - everything from digital marketing to letterheads and billboards. We aim to make your facility the most recognizable and trusted brand among your target clients.
Data Driven Marketing
Not only will Kymera conduct the research needed to determine how to message your target audience, but we will also locate them for you. Our omnichannel approach gives you every type of marketing available: digital, print, mailers, and even vehicle wraps. Our technology-focused approach to direct mail will increase the conversions that turn potential customers into current residents.
Continuous Reporting and Improvement
Wouldn’t it be nice to know what you’re getting for your marketing dollar? Our customer-forward data reporting embraces transparency. You'll finally know where your marketing dollars are going and what you get in return. We will analyze each campaign's performance, then make ongoing improvements and strategy recommendations to create the highest-performing campaign possible and explain the data behind each campaign.
Recruiting
How great would it be to have a pool of qualified candidates and a program to replenish that pool that could be turned on as needed? Maintaining staffing levels with qualified candidates has always been a challenge. Given the historic issues and projected growth, recruiting has to be one of your strategic initiatives. Kymera has experience in just that. We call it the Careers Program. With it, we can help recruit RNs, LPNs, CNAs, PCAs, and HHAs.
Partners in Growth
Working with Kymera is different from hiring any other marketing agency. We're not only masters of omnichannel marketing but also your partners in business growth. Our client-first mentality creates a lasting partnership in which your success is ours. We aren't here to create advertising - we are here to help businesses grow.
