Political Advertising:
Omnichannel Marketing
for Political Campaigns

When Boomers ruled the ballot box, a website, some postcards, a few tv commercials, and yard signs ruled Political Advertising. Now, with GenXers, Millennials, and the emergence of the astoundingly political GenZ crowd, Political Advertising must change to remain relevant. You must now span four remarkably different generations to reach the voters deciding the future. Omnichannel Marketing fits perfectly into this role, combining online and offline advertising to touch voters from 18 to 80.

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Website

Creating an inspiring and informative Website is your obvious first step. It should be bright and positive and reference the issues most illustrative of your platform. The site must be indexed and comply with platform, local, state, and federal regulations for political advertising. The site needs to be designed for SEO, rich with keywords, and designed to be found by search engines. It should also have landing pages for volunteering, donating, ordering signage, and blogs to display position papers on issues.

Fundraising

Networking with family and friends and attending meet and greets with donors are part of the price of admission. In the meantime, soliciting donations through emails, social media, and direct mail, all linked to a donation landing page will initiate a stream of donations. We can append voter lists with emails. Direct mail, email, and social media can lead to landing pages to solicit more email addresses and cellphone numbers. It’s all in knowing how.

Social Media

Social media is a great place to inspire excitement and camaraderie and gain new followers. But having a presence isn't enough; you must work it for it to work. Social media management is a good investment. Facebook is an obvious start, but don't ignore other platforms that appeal to younger voters.

SMS/Text

The world lives on the phone. It’s a fact of life. It's how 70% of America get their news, connect with friends, and stay entertained. It's also a great way to inspire and communicate with voters, but there are rules here, too. Done right, texting can be a powerful tool.

Direct Mail

Direct mail is still a powerful medium for reaching voters. It’s key for fundraising. It’s also a great way to get people to your website and landing pages. QR Codes are everywhere and have become a fact of life for communicating. Inspired by a postcard? Hit the QR code and go to a landing page. Want to donate but don't use checks? Hit the QR code and go to a landing page. See a yard sign you want? Hit the QR code and go to a landing page. See a poster about volunteering at an event you wish to attend? Hit the QR code and go to a landing page.

Personalized Domains

Personalization increases response rates by 50%. We have software that will customize your mailer according to your demographic, with a QR code to make the target landing page appear with the same personalization as the card. Personalized Domains, or PURLS, can increase conversion rates by up to 400%.

Collateral

Campaigning is all about personal brand recognition. Going to events. Volunteers going door to door. Getting your name and picture in front of as many people as possible. Collateral materials are critical for getting a consistent branded message into the hands of volunteers that can then spread your word to voters.

  • Palm Cards, Brochures, and Magnetic car signs for volunteers
  • Bumper clings and Yard signs for voters
  • Window and Counter signs and Posters for businesses
  • Tee Shirts for everybody to buy

Kymera has been helping political campaigns with marketing communications for almost 20 years. Send us a form or give us a call to see how we can help you.