Online Event? Boost Interest with Virtual Event Marketing

Virtual events are cost-effective, accessible and can open your business up to a global audience of potential leads and customers. If you’re considering hosting a virtual event, trust our team of professionals at Kymera to help you strategize, plan, promote and present your business on the world stage. And we’ll keep your virtual attendees engaged with ongoing messaging before, during and after your event for maximum results.

 

Why Virtual?

In 2019, virtual events were valued close to $78 billion and expected to grow 23.2% annually from 2020 until 2027. But since the global pandemic, actual growth has increased exponentially, with a 1,000% increase from the start of the pandemic to May 2020 alone. This surge in activity can open up new opportunities for speakers, organizers and businesses of all sizes. And when executed properly, with the help of industry leaders like Kymera, it can be a huge boon to your business or brand.

 

Pre-event Promotion

Planning your promotions leading up to an event takes strategy. Promote too early and the buzz might fizzle out by the time of the event. Too late, and you risk not building enough interest. When you partner with us, you’ll have leading experts on your team who know how to target your desired audience. You’ll also have access to more virtual event marketing options, including:

  • Custom Eventbrite page.
  • Event website or landing page.
  • Targeted email marketing campaign.
  • Attention-grabbing session descriptions.
  • Engaging promotional videos.
  • Event calendar for your company website.
  • Boosted social media posts to promote your event.
  • Social media and PPC ads.
  • Direct mail.
  • SMS marketing.

 

It’s Showtime!

You’ve got them logged in — now dazzle them with graphics, interactive presentations and videos. Your Kymera team will help you create digital backgrounds for presentations, professional slide decks with eye-catching graphics and a corporate video or sizzle reel to broadcast during your event.

 

After the Event

The event shouldn’t end when everyone signs out. Keep the momentum and enthusiasm going and engage with attendees to find out what they enjoyed and learned. Stay connected with social media, surveys and eblasts. We’ll create a post-event campaign to encourage attendees to take the next step in your buyers’ journey. We can also make videos from your live event recordings to upload to your website, YouTube or Facebook page. And if your next event is already in the works, we’ll build a registration page for attendees that’s trackable so you can see where your leads are originating.

Whether your next online event is a conference or a concert, let Kymera do the heavy lifting when it comes to your marketing. Our specialists will provide the tools and assets you need to take your event to the next level. Contact us today for a complimentary consultation.

 

Sources

https://www.forbes.com/sites/shamahyder/2020/12/15/what-virtual-events-might-look-like-post-covid/?sh=34d1faf1652e

https://www.forbes.com/sites/johnkoetsier/2020/05/27/virtual-events-up-1000-with-52000-on-just-one-platform/?sh=4c245a37a233