Omnichannel Marketing: Your name in all the right places
Between print and digital platforms, there’s a head-spinning variety of ways that you can spread the word about your business. So knowing when, where, and how to leverage these channels can be a headache even for well established businesses.
That’s where we come in. As an omnichannel agency, we’re equipped to help you implement a marketing strategy tailored to your customers, based on decades of expertise.
Is Digital Marketing your best route to business success? But what elements of Digital Marketing? Social Media? PPC? SEO? Content? And what about Traditional Marketing channels like print, signs, and direct mail? More likely than not, you will need a combination of capabilities to navigate your quest. Then you ask, “Which combination, and how do we decide?”
Lucky for you, we dig our teeth into omnichannel marketing campaigns every day!
By optimizing combinations of online and offline marketing channels, we can tailor your message to the individual appetite of each prospective customer.
We're excited to work with you to create an immersive, customer-centric marketing strategy to hunt clients through their buyer's journey.
Multichannel Marketing
Often, when businesses get serious about marketing, the first thing they try is to expand the number of channels used to deploy their brand messaging. They may start with email, then different social media channels. By definition, this is multichannel marketing. However, without planning and strategy, this amounts to little more than gambling with your marketing dollars
Omnichannel Marketing
Take Multichannel Marketing, create a strategy and operating plan based on your customer’s journey through your sales funnel, and you’ve given birth to an Omnichannel Marketing campaign. Once you’ve built this framework, plug in metrics and data analysis for customer behaviors, and use that data to reshape the omnichannel experience, investing in what works best and de-emphasizing what doesn’t.
