INSIGHTS

Extra, Extra — Read All About It! How to Use Press Releases to Up Your Marketing Game

June 14th, 2021 Blog, Content Strategy, Marketing + Advertising
A good press release gets your story in front of a lot of eyes. And, unlike a feature written by a reporter, you control the narrative. With strong storytelling and a calculated strategy, your press...
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Buyer Personas & Market Segmentation: Put a Face to Your Customer Base

May 19th, 2021 Marketing + Advertising
If you haven’t established buyer personas for your business, then you might be wasting valuable time and marketing resources. Buyer personas are your secret weapon for successful market...
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Kymera’s Parent Company Mailtropolis to Launch New Transactional Mail Service

May 15th, 2021 Printing, Direct Mail
A level of transactional mail service, risk management, and security, once only accessible to the largest companies, will now be available to businesses of all sizes when they partner with...
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Kymera Helps Multi-Location Businesses Establish a Stronger Local Social Media Presence

May 5th, 2021 Blog, Franchise + Multi-Location Marketing
You’ve grown into a successful multi-location business. Congratulations — that’s quite an achievement! But with all that growth comes new challenges — like meeting the individual marketing...
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Kick Your Marketing Up a Notch with Multimedia Content

April 12th, 2021 Blog, Content Strategy, Marketing + Advertising, Social Media
If you’ve gotten into a comfortable routine of posting weekly blogs to your website, that’s terrific. After all, consistency is key when it comes to marketing. But now that you’ve nailed down...
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