BOB HEID

"Life is 10% what happens to you and 90% how you react to it."
-Charles Swindoll

Growing up in the Orlando area, I loved sports but had little aptitude. Since there’s not a lot of future in being a tackling dummy, I ended up studying pre-med at FSU. I graduated pretty high in my class, just not quite high enough to actually make it into medical school – the first of many forks in my road.

Thirteen years later, after leaving executive management at a Fortune 100 company, I decided to try going out on my own as an M&A consultant in the tech industry. I was having the time of my life at work and at home with my family. Fast forward another 12 years and I’d flipped my last venture, when a friend convinced me that my only true path to happiness was to buy a direct mail company. So I did. In 2004, I purchased what became Mailtropolis and began learning the direct mail and digital printing industries. I applied what I’d learned about quality systems and procedures in digital high tech to a low-tech analog business, and the results were nothing short of amazing.

In 2014, I convinced a friend and compatriot to merge our businesses to form Mailtropolis, bringing Inspiration Media’s web design and internet marketing expertise to our direct mail and digital printing gig. It proved to be a winning combination. In 2017 yet another business, TCreative, joined the fold, adding design, branding and large format printing expertise to our merry band of marketers. We now have Kymera, a blend of three successful companies with the best players from each at the helm.

We wield the combined strength of leaders in their own, unique marketing niches, now working as a cohesive team with one unifying mission: to be the best decision our clients have ever made for their businesses.