Grow Your
Franchise

WHAT MAKES KYMERA DIFFERENT?
Do you manage a Franchise or Multi-Location business and don’t know how to
grow your business? Kymera is here to help you, with years of experience helping franchises grow we know what to do! Marketing is all about optimizing returns for both corporate and individual locations. When done correctly, corporate maintains control over the brand while providing franchisees with the ability to market locally.

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Set your franchise up for success. Complete the form to download our whitepaper: Solve Marketing Challenges Through Scalability.

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Helping Multi-Location Businesses Thrive

At Kymera, we excel in franchise marketing by leveraging our expertise and experience to help franchisors build a strong brand, attract quality leads, and achieve sustainable growth.

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FAQs

What is the most efficacious structure for franchise or multi-locations business marketing?

Corporate creates a tithe, or fee to parent, based on a percentage of gross revenue, earmarked for brand marketing and support for the corporate marketing group
An additional percentage is required to be spent on location marketing. This money is required to go through corporate marketing for sanctioned programs. Individual locations are encouraged to spend money on local marketing above and beyond these mandates
Smart parent corporations will create a modest in house marketing group to work with a primary, approved marketing agency, and preferred vendors. This is where Kymera fits in
More mature franchises often create a separate entity as a profit center to manage internal marketing

What services does Kymera recommend as basic programs funded by this “marketing tithe” to corporate?

Kymera can do as much or as little as corporate requires. We suggest that we create and manage the corporate site(s) and clone individual location sites as needed, complete with hosting and SEO optimization
Social media, blogs, and other content creation and management are other activities best managed by corporate. Individual locations are encouraged to post and comment, but corporate needs to screen these and have a hand in all content.
National and regional marketing programs promoting the brand boost location credibility and franchise sales
We also recommend that marketing for the individual locations comes to us through corporate marketing. This gives corporate control over, and knowledge of, what is happening for every location regarding spending their marketing tithe

Are there other more advanced marketing services available beyond the basic corporate package?

Yes. We offer numerous upgrade services for the more ambitious locations that can come to us directly, but again, we recommend this flow through corporate for control and enlightenment purposes. Corporate bills the locations directly.
Programs will need to be location specific. Direct mail may work well in one area, but not at all in another. Some markets respond to Facebook, others think Google is king. PPC, email, fixed media, print, events, content, and omnichannel are just some of the tools available.

What other programs should be focused locally, but at least partially funded and controlled by corporate?

Recruiting. Service businesses live and die by their ability to recruit quality employees. Kymera can establish a national site, with local page identities which can be powered up or down by a location’s need for personnel.

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Website Design & Development

Get the web tools needed for managing multiple locations.

Social Media Marketing

Get in front of customers on Facebook, Instagram, Google Posts and more.

SEO (Search Engine Optimization)

Increase rankings for franchise leads for individual locations.

Digital Ads Management

Digital Ads campaigns for both franchise leads and individual locations

Direct Mail

Integrated with Digital Marketing and designed to get responses and track ROI.

Business Listing Management

Google My Business, Data Aggregators, and many more listing sites that matter

Lead Tracking & Management

Capture leads by channel, and funnel them to your CRM with lead routing.

Signage

Tangible media works. Window & wall wraps, retractable banners, flyers, and more.

Automated Review Management

Solicit and respond to Google reviews from one dashboard to make reputation management easier

Video Production & Advertising

Tell your story with video to capture the attention of your audience.

Recruiting Employees

Create self-initiated talent acquisition programs to help find and attract top-talent to your brand.

Targeted Client Acquisition

You know your perfect client or customer, we can help you find more of them and make them yours.

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Keith DeVries

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Very helpful and excellent customer service

Tom Hall

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These people know their Internet Marketing giving your company a high presence in the Social Media World. They have the potential to Brand your company to when clients here your name they know who you are! They are Responsive to your questions and are wonderful listeners.

Melva Copley