Direct Mail

Direct Mail

Direct Mail: Putting you and your clients first

Don’t laugh. Direct mail works better now than it has in years. The difference? Combining targeted direct mail with digital messaging increases response rates as high as 27%. And guess who the biggest fans of direct mail are? Millennials! That’s right, Millennials. And the Pandemic has only accelerated this trend while adding GenZ.

88% of Millennials look through their mail daily
59% find direct mail more credible than digital messaging
67% of Millennials, and 54% of all age groups combined, use marketing mail as a prompt to go online

TARGETED
Mail lets you target your most loyal customers – or a select group of consumers.

MEASURABLE
Mail can be tracked to test the effectiveness of formats, offers, mailing lists, and more.

PERSONAL AND PRIVATE
Mail creates a one-to-one communication between you and your customer.

TRUSTWORTHY
Time after time, studies show that people find direct mail to be more trustworthy than other advertising channels.

TANGIBLE
Consumers save mailed coupons for future use and share mailings with others.

INTERACTIVE
Today, mail works with smartphone technology to create a unique and powerful bond with the recipient.

Direct Mail Services

88%

of Millennials take the time and look through their mail1

59%

find the information they receive by mail to be more useful than the information they receive by email.1

We now know that mail still resonates with this generation.

75%

say that receiving personal mail makes them feel special2

Consumer Response Rates for Different Marketing Channels3

1 “USPS Mail Moments: 2019 Review,” 2019.
2 “Millennials and the Mail,” USPS Office of Inspector General, February 2019.
3 “Response Rate Report: Performance and Cost Metric Across Direct Media.” ANA | DMA, November 2018.

Wisdom Through Experience

Our process


01List
Procurement

Pick your best customers and draw a picture. Be as detailed as you can. The more specific you can be, the better. We then take that picture and create a buyer persona to pull a list of individuals or businesses that will become your next generation of best customers.


02Design

Keep it as simple and direct as possible, people think in sound bites. Keep it visual, but appropriate to the message. Use a postcard when you can, unless your message contains sensitive or complicated information. Nobody likes to be sold, but everyone likes to buy. Think like your customer when designing your mail piece, and answer their question: “What’s in it for me?”


03Tracking
ROI

How do you know if direct mail is working? Is it getting any lift or is it just a fluff name recognition piece? Easy! Create a call to action that can be measured. Set up a PURL (Personal URL), or a landing page specifically to respond to the card. Use a QR barcode to take them there. Additionally, insert a tracking phone number. Using these tools with Google Analytics will give you the ability to track the effectiveness of your mail piece.


04Printing

Large mailings (>40,000 pieces) find an economy of scale using offset printing. Unfortunately, offset cannot incorporate variable data printing (VDP). VDP can be as simple, or as complex as you need to get your point across. Any type of text can be inserted anywhere on a mail piece. You can also add pictures, signatures, maps, entire text boxes, logos, etc. Pretty much anything you can think of can be used as variable data.


05Tracking
Delivery

The the post office now has the ability to track your mail. The USPS can track almost any letter or package for just a couple of pennies. It creates a huge advantage for marketers to know when a piece is hitting homes so they can schedule response resources and/or turn on digital assets to create automated responses.

Mailtropolis
Transactional Mail?
Our parent company, Mailtropolis has you covered!

Kymera was one of the first 100 Certified Full Service
Seamless Acceptance Mail Service Providers in the USA

Give Wings to your Direct Mail Project.
Contact us Today!

Name(Required)
Newsletter