Digital Marketing

Digital Marketing

Digital Marketing: Getting noticed in a big way

Your ability to find and connect with customers online is a key driver of success for your business — but it needs to be done intelligently, strategically and in a coordinated way for maximum results. Kymera’s digital marketing specialists can help you leverage content marketing and social media as well as paid and organic search, to take your business to the next level.

SEO: On and off page search engine optimization

 

Everyone wants to be #1 on search results. But there’s no free lunch, and no quick way to make it to page one. Great content and successful search engine optimization are the keys to moving up in the search food chain. Successful SEO strategies are based on consumer-friendly content, optimizing your website with relevant keywords and phrases, securing reputable citations, building trusted contextual backlinks, and doing the hundreds of other little things that get Google’s and other search engines’ attention, positioning you as a trusted brand and authority.

Business Directory Synching

 

Every search is local, so ensuring your company information is accurate across the web is essential. Search engines, such as Google and Bing, depend on the consistency of location and contact data across the web as one criterion for credibility and rankings. Kymera integrates with leading social media and business directory sites to keep your business information up-to-date everywhere it appears. Make it easy for potential customers to find you with an accurate business directory synching from Kymera.

Automated Review System

 

Search engines use reviews in their ranking algorithms, so it’s critical to capture 4-star+ ratings. There’s no better way to gain trust, show that you “get it”, and that you’re a great company to work with than good reviews.

To be honest, it’s ok to have a few bad reviews, providing you address their criticisms quickly, honestly, and with true empathy. Customers don’t expect a perfect 5-star rating, but they do expect honesty, and a willingness to stand behind your work.

People want to do business with companies that are recommended by their peers. It’s the easiest and surest way to establish credibility and bring down barriers to trust. Think about it. It only takes 3 months to get 13 good reviews at one review per week. If you can do more, and keep the momentum up, you’ll find yourself with close to 100 4+ star reviews in the first year.

Content Marketing

 

Content Marketing is telling your company’s story to an audience looking for what you do. By leveraging your company’s personality, experience, thought leadership, and educational information, you can translate your brand into articles and blogs that will excite your potential clients, educate them on your products and services, build trust with your audience, and improve your website’s organic SEO efforts.

It is no mystery that search engines increasingly like content. The engines want to share the best, and most accurate search results to their users, and they value frequently updated content on a website as a leading factor with which to rank you in search results.

Video Marketing

 

Video marketing means using videos for promoting and telling people about your product or service. It helps increase engagement on your digital and social channels, educates your audience, and allows you to reach them with a new medium.

Social Media

 

Search Engines are placing much more relevance on social signals as indicators of trust. Social Media creates brand identity, making you “top of mind” when potential clients really need what you do. Social media is a long-term tactic that can attract new customers, establish brand recognition, grow your credibility and turn customers into brand advocates. Kymera will keep your company active on sites where sharing experiences, recommending local businesses, and sharing information is welcomed.

Email Marketing

 

Emails have the ability to keep your clients informed and updated. It's one of the most cost-effective ways to teach your audience and potential new clients about your brand. Email is also an effective tool in a fully integrated omnichannel marketing program

Build campaigns around your customer journey

A/B Testing

Campaign Analytics and Reporting

Search Engine Marketing (SEM): Paid Advertising

 

SEM advertising is the fastest way to get your business on top of search results and find clients who are already looking for your products or services. Paid Search to be effective requires a good strategy combined with continuous improvements to lower your ad spend and get higher leads, improving your ROI. There are multiple options for paid advertising such as Search Ads (PPC), Display Ads, Video Ads, and Social Ads.. Our process helps us develop results-driven campaigns with teeth.

Keyword research and brand analysis

Keyword selection is key to success. Pick the term or phrase you most want to be known for and experiment with iterations and combinations to find the most effective and efficient use of your funds.

Competitors

Research will help us understand what your competitors are doing so we can help you target their customers and gain market share.

Ad creation and landing page development

For an Ad to be successful it needs to be creative and unique followed by a landing page that matches the ad content; The goal is to capture your target audience and get their information turning them into leads.

Account Setup and Tracking

To understand the effectiveness of the campaign we make sure all tracking is set up and installed properly.

Campaign Launch and Monitoring

Checking the campaign settings, such as locations, languages, networks, and devices, to determine how your ads will run. After the campaign is live, we closely monitor your ad performance, and the quality scores.

Analysis and evaluation

We evaluate which actions trigger which conversions and which conversions are most beneficial. Keeping an eye on your KPIs; conversion tracking is key to establishing ROI, allowing us to optimize your campaigns and generate higher conversions.

Constructing a successful strategy can be its own reward. Not only does it bring in clients, it also increases your relevance to search engines and helps bring up your organic placement.

Web Design and eCommerce

 

Kymera harnesses the power of top creative talent, precision marketing tactics, and seamless execution to build more user-friendly and successful websites. Our designs help to increase brand awareness, grow website traffic, and generate leads. Helping companies realize their full potential is what we're all about.

Web Accessibility

 

Web accessibility allows those with disabilities to perceive and navigate your website. It applies a set of uniform standards, Web Content Accessibility Guidelines (WCAG), determined by the World Wide Web Consortium (W3C) as part of the Web Accessibility Initiative (WAI) to the text, image and sounds presented to site visitors as well as the underlying code that structures these elements

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