Woof! Orlando

BRAND STORY

Located in the heart of College Park, Woof! is on a mission to create a fun, unique, and hip atmosphere for the distinguished dogs of the Orlando area. The family-owned business includes grooming, daycare, boarding and dog-walking services, along with a retail store for pampered pups.

The Story Starts Here

Woof! was sniffing out a new location and wanted to obtain a new identity brand in conjunction with the move.

The Process

We developed a new logo, stationery, business cards, brochure, website, postcard, exterior and interior signage design, and print advertising. We also consulted on the interior color scheme, launched a Facebook page, and recreated all their forms to be consistent with the brand.

THE RESULTS

Woof! launched its re-groomed brand upon moving to a new, larger location with a greater capacity for sales. The company’s Facebook following increased, reminder postcards grew repeat business, and a cohesive branded storefront keeps the Woof! brand top of mind when pet parents drive by.

In 2018, Mailtropolis and TCreative merged and formed Kymera. The work for this client was performed under TCreative.

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