Southern HealthCare

BRAND STORY

Throughout Florida, Georgia, and North Carolina, Southern HealthCare Management (SHCM) operates 41 rehabilitation centers with a mission to provide a friendly and homelike environment. Many of their centers have received a 5-Star rating through the Center for Medicare & Medicaid Services and the Gold Seal of Approval from the Joint Commission.

The Story Starts Here

Kymera has been like an extension of the SHCM marketing team. Our role has been to systematically elevate the brand look and feel and support SHCM’s needs for creative design, large and small format printing, and website development.

The Process

Kymera has created a process to help each center market their services within their communities without having to recreate the wheel each time. We design and print event invitations, press releases, flyers, brochures, banners and outdoor flags, custom designs for any special campaigns SHCM is promoting. We also created, maintain and host 41 separate center websites, sync their business listings, and provide a way for each center to solicit online reviews.

THE RESULTS

While starting off small, Kymera has been able to add to the types of work and services we provide to SHCM year after year. As a long-term client of Kymera, we have been able to gain an in-depth understanding of the company mission and culture and better understand exactly what they are looking for. This means SHCM can spend less time explaining their needs, with Kymera usually able to fill in many of the blanks and create marketing collateral that hits the mark.

“On a practical level, having a dedicated account manager helps ensure that we maintain a consistent voice in our corporate branding. They’re so good that they even pick up on things that I miss. And their programs and production capacity gives us the flexibility to address the diverse needs of all our different properties. We have 41 centers in 3 states, so it would be impossible for any marketing company to understand all the nuanced differences among our target audience for each center. Kymera provides a winning strategy and stellar execution. They take our vision, improve it, and turn it into reality.”

Tom O'Neill , VP of Program Development, Southern Healthcare Management

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