Hand & Stone Massage
And Facial Spa

Recruiting Campaign

Launched in 2005, Hand & Stone Massage and Facial Spa has over 450 locations throughout the US and Canada. Each location features services and ambiance that have made Hand & Stone institutions in their communities while receiving top rankings in Entrepreneur Magazine’s Franchise 500, Franchise Times Top 200, Forbes, and the Franchise Times Fast & Serious List.

  • Direct Mail
  • Web Development
  • Social Media
  • Internet Marketing
  • Job Board Management

The Story Starts Here

A big part of what Hand & Stone does relies on the availability of high-quality, experienced massage therapists. Inspired by this need, Kymera developed a marketing program to make it easier for franchise owners to locate and hire top quality therapists.

“I have opened a second spa 5 months ago
and have hired 7 LMTs using Kymera”

The Process

Kymera developed a scalable program to help franchise owners reach out to local massage therapists. The multifaceted campaign contained elements of direct mail, social media, web development, internet marketing and job board management, reaching out to licensed therapists, convincing them to visit a local Hand & Stone Franchise location to experience the difference themselves.

The Results

Hand & Stone franchises that utilized this campaign saw a steady stream of candidates, making the hiring process easier and accelerating growth. Multi-unit owners have cited Kymera as a key investment in their business.

I opened a second spa 5 months ago and have hired 7 LMTs using Kymera. Without them, I would only have a facial business. It has been a successful Partnership.

Mel Mooney, Multi-Unit Owner


We have received a steady flow of quality candidates for our spas by letting the campaigns do the work. It has been a great investment for our business.

Don Williams, Multi-Unit Owner

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