Air Flow Designs

BRAND STORY

A growing family-owned business with 180 employees, Air Flow Designs provides maintenance, repair, and replacement of HVAC systems throughout Central Florida. Started in 1958, the company now has locations in Orlando, Tampa, Jacksonville, and Haines City.

The Story Starts Here

Air Flow Designs had sent out direct mailers in the past, but were looking for a new partner to help make the process more seamless and increase their ROI. With the ability to design their own mailers in-house, Air Flow Designs wanted to work with a company who could offer expertise in direct mail specifically.

The Process

At strategic times of the year, we send out oversized postcard mailers with several coupons or offers. We use a mailing list provided by Air Flow Designs, which we clean in order to remove duplicates, make sure names are accurate, remove people who have moved out of the service area, certify addresses through the USPS and presort the list for the lowest postage rates possible. Air Flow Designs sends out 40,000 postcards at a time, which are separated into several drops so that they are not too inundated with calls and requests once the postcards arrive in the mail.

THE RESULTS

With our extensive knowledge of design and direct mail, we’ve been able to help advise the Air Flow Designs team on how to improve their mailer in order to receive the lowest postage rates and maximize the real estate on the mailer to increase their response rates. Direct Mail campaigns are one of the best drivers of new business to the company.

 

“On a practical level, having a dedicated account manager helps ensure that we maintain a consistent voice in our corporate branding. They’re so good that they even pick up on things that I miss. And their programs and production capacity gives us the flexibility to address the diverse needs of all our different properties. We have 41 centers in 3 states, so it would be impossible for any marketing company to understand all the nuanced differences among our target audience for each center. Kymera provides a winning strategy and stellar execution. They take our vision, improve it, and turn it into reality.”

Caroline Kennedy, Vice President, Air Flow Designs, Inc.

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