If your mobile site isn’t optimized, you’re likely missing out on valuable exposure, traffic — and sales. In 2021, mobile users made up roughly 54% of website traffic, while desktop users comprised around 43%. Google implemented mobile-first indexing for new sites in July 2019. However, if your site was built (or indexed) prior to that […]
Using Marketing and Lead Generation to Drive Sales
We all desire immediate gratification, especially when it comes to marketing. It would be fantastic if a single tweet could make the orders start flowing in. Sadly, that’s rarely the case. Unlike sales, marketing is generally a long game where persistence and consistency pay off. But that’s not to say that marketing can’t move the […]
Why You Shouldn’t Launch Your Site on a Friday — and When You Should
Many clients believe that Friday is the best day to kick off a new or rebranded website. Maybe it’s because people want to end the work week on a high note. But this decision could get your new venture off on the wrong foot. As with many things, timing is everything when it comes to […]
Why Mobile Marketing Matters
If your website and marketing aren’t optimized for mobile users, you might be working twice as hard for half the results. The Momentum of Mobile Marketing Did you know that 74% of smartphone owners use their devices to check their email?1 On top of that, 69% of shoppers are influenced to make a purchase […]
DIY Website Myths
Wix, Weebly and Squarespace sites may be more user-friendly for inexperienced developers and less expensive than a custom build, but the “quick fix” they provide may be short lived. Some business owners find themselves shackled to “free” websites that no longer meet their needs or help give them a leg up on the competition. For […]
If You Build It, They Still May Not Come Or Why Building a Website Won’t Fix All Your Marketing Woes
Too often, business owners think that all they have to do is put up a website, and the click and conversion floodgates will open. Nothing is further from the truth. A good website is the vehicle and conduit for your digital marketing efforts, but it can’t do all the heavy lifting alone. Most […]
Six Scary Marketing Mistakes to Avoid
This Halloween, don’t let terrifying marketing mistakes frighten you. It’s a critical time for many businesses — the “home stretch” to end-of-year profitability. And right now, it’s more important than ever to tune up your marketing to fire on all cylinders. A good way to start is by avoiding these six common missteps. 1. […]
Pivot to Digital: The Future Is Now
The COVID-19 crisis underscores the necessity for every business to have a robust digital footprint. Things we thought would remain largely IRL (in real life) have gone decidedly digital, whether it’s picking out produce or finding a life partner. Industry source Supermarket News reported online grocery sales were projected to increase 40% this year, and […]
Website Updates to Grow and Protect Your Business During COVID-19
For many businesses, the COVID-19 crisis’s rolling lockdowns and daily disruptions make a strong digital presence critical to their very survival. It’s essential that your website is current, accurate, compliant with regulatory standards and highly visible during these unprecedented times. Kymera has helped small independent businesses and national franchises alike compete digitally and grow market […]
Turbocharge Your Business with Video Conference Marketing and Technology
Now more than ever, digital has become the “new norm” not only for marketing your business, but also operating it. This presents a unique challenge for many types of professionals that rely heavily on face-to-face encounters, such as financial advisors, counselors, insurance brokers, business consultants and marketers. Instead of a simple handshake or in-person meeting, […]
