A website is never really finished — or at least it shouldn’t be, as web technology and your business goals…
Ready … Set … Launch!
Congrats! You’ve got an exciting new product in the works with oodles of sales potential. But what good is all…
A PURL of Wisdom from Kymera
What if there were a tool that enabled you to automate your prospecting efforts, making each interaction highly personalized, while…
Does Your Website Need a Makeover for 2023?
Your website is your virtual storefront, and it’s often customers’ first impression of your brand. You know what they say…
What Is Web 3.0 and How Will It Affect Your Marketing?
Web 1.0, Web 2.0 and Web 3.0 refer to different iterations of the internet and how users interact with it….
Have You Optimized Your Mobile Site? If Not, It May Be Costing You
If your mobile site isn’t optimized, you’re likely missing out on valuable exposure, traffic — and sales. In 2021, mobile…
Using Marketing and Lead Generation to Drive Sales
We all desire immediate gratification, especially when it comes to marketing. It would be fantastic if a single tweet could…
Why You Shouldn’t Launch Your Site on a Friday — and When You Should
Many clients believe that Friday is the best day to kick off a new or rebranded website. Maybe it’s because…
Why Mobile Marketing Matters
If your website and marketing aren’t optimized for mobile users, you might be working twice as hard for half the…
DIY Website Myths
Wix, Weebly and Squarespace sites may be more user-friendly for inexperienced developers and less expensive than a custom build, but…
If You Build It, They Still May Not Come Or Why Building a Website Won’t Fix All Your Marketing Woes
Too often, business owners think that all they have to do is put up a website, and the click and…
Six Scary Marketing Mistakes to Avoid
This Halloween, don’t let terrifying marketing mistakes frighten you. It’s a critical time for many businesses — the “home stretch”…
Pivot to Digital: The Future Is Now
The COVID-19 crisis underscores the necessity for every business to have a robust digital footprint. Things we thought would remain…
Website Updates to Grow and Protect Your Business During COVID-19
For many businesses, the COVID-19 crisis’s rolling lockdowns and daily disruptions make a strong digital presence critical to their very…
Turbocharge Your Business with Video Conference Marketing and Technology
Now more than ever, digital has become the “new norm” not only for marketing your business, but also operating it….
How Blogging Can Boost Your SEO
SEO, a.k.a. Search Engine Optimization, refers to all the good practices that help search engines return your company’s website in…
3 Ways to Supercharge Your E-commerce Business During COVID-19
E-commerce can help you reach a global audience and open up a whole new world of marketing and sales options….
5 Ways to Keep Your Data Safe
Picture this: You grab a coffee, get to work, and settle in as your computer powers on as usual. While…
5 Direct Mail Tips to Ramp up Your Response Rate
With the right strategy, direct mail can greatly increase your brand visibility and achieve a response rate of roughly 10-20…
Mouthwatering Menu Design
According to Upserve.com, “Your menu is the only communication with your guests that 100 percent of them will see. But…
Political Campaigns and Direct Mail: A Winning Strategy
If you run a political campaign, then you know reaching voters is key to winning elections. And while digital marketing…
Marketing for Boomers
Even in a youth-obsessed culture, your business needs to market to boomers. While the younger generation may steal the spotlight…
7 Tips for Franchise Marketing
Whether you sell a product, service, or experience, there are certain marketing tactics a franchise needs to do differently (and…
How to Develop a Winning Logo
A logo is a graphic representation that’s identified with a business or brand. It can be representational (the bell for…
Is Your Business’s Website ADA Compliant?
Is a website considered a “place of public accommodation” just like a brick and mortar building, and as such, subject…
Franchise Marketing: Blogging 101
A business blog can be an effective, low-cost franchise marketing tool that enhances your company by: Building brand awareness Improving…
Franchise Marketing: Care and Control of Your Content
Imagine this nightmare scenario as a franchisor: You’re excited because you’re about to sign a new national customer. You’re getting…
Weaponize Your Business Blog to Dominate Your Market
More than half of marketers consider blogging their top inbound marketing priority, according to a recent HubSpot report. Whether you’re…
How to Get the Most Out of Your Ad Agency
Working with a professional marketing agency can be a great way to improve your messaging and extend your reach as…
Visual Branding 101: Color Palette and Typography
Visual branding applies to all aspects of how your brand appears in public, including your: Website Business cards Correspondence Signage…
7 Key Marketing Tactics for Restaurant Franchises
If you’re a restaurant franchise owner or operator, you know that you’re in a crowded space. Every time you turn…
Are You Making These Costly Franchise Marketing Mistakes?
As a franchisor, you know that operating a franchise presents unique challenges compared to a multi-location business. And from a…
Who is Kymera? We Are Kymera.
We help companies of all sizes unleash the power of their brands. And we want to share what we’ve learned…
Mailtropolis Announces Rebrand to Kymera
New brand offers integrated marketing strategies and expanded services ORLANDO, Fla. (May 17, 2019) – Following its recent merger with…
Can You PPC The Difference?
You had an idea and turned it into a brilliant product or service for your business. You created a stunning…
6 Tips for Giving Your Brand a Check-up
When is the last time you took a look at your company’s branding to make sure it’s healthy, clearly communicates…
4 Reasons to Invest in a Professional Website
Why you should invest in a professional website? It may be quicker and less expensive to create a website for your…
Hyperlocal Marketing and What It Means For Your Company
A new buzzword that has raised in popularity over the past few years is Hyperlocal Marketing. Hyperlocal Marketing is essentially…
Reviews are important!
With the way the world is evolving, online matters have become very important. Most customers will refer to an online…
How To Market A Franchised Business
If you have a successful business, you might want to take it a step further and expand your reach by…
Why You Should Invest In Small Business Marketing
For small businesses, it can be a struggle when it comes to marketing. Small businesses often don’t have the budget or…