What if there were a tool that enabled you to automate your prospecting efforts, making each interaction highly personalized, while measuring and tracking key touch points in the buyer’s journey? That’s the promise of personalized URLs, or “PURLs.” This innovative marketing solution makes it easy to target leads and encourage prospects to take immediate action […]
Does Your Website Need a Makeover for 2023?
Your website is your virtual storefront, and it’s often customers’ first impression of your brand. You know what they say about first impressions — you’ve only got one chance to make a good one. So, if your site is still partying like it’s 1999, it’s time for a refresh. Resolve to give your online presence […]
What Is Web 3.0 and How Will It Affect Your Marketing?
Web 1.0, Web 2.0 and Web 3.0 refer to different iterations of the internet and how users interact with it. Web 1.0 consisted of static, read-only web pages, whereas Web 2.0 saw the advent of user-created content such as social media, YouTube videos and blogs. Web 3.0 is characterized by a democratized and transparent web […]
Have You Optimized Your Mobile Site? If Not, It May Be Costing You
If your mobile site isn’t optimized, you’re likely missing out on valuable exposure, traffic — and sales. In 2021, mobile users made up roughly 54% of website traffic, while desktop users comprised around 43%. Google implemented mobile-first indexing for new sites in July 2019. However, if your site was built (or indexed) prior to that […]
Using Marketing and Lead Generation to Drive Sales
We all desire immediate gratification, especially when it comes to marketing. It would be fantastic if a single tweet could make the orders start flowing in. Sadly, that’s rarely the case. Unlike sales, marketing is generally a long game where persistence and consistency pay off. But that’s not to say that marketing can’t move the […]
Why You Shouldn’t Launch Your Site on a Friday — and When You Should
Many clients believe that Friday is the best day to kick off a new or rebranded website. Maybe it’s because people want to end the work week on a high note. But this decision could get your new venture off on the wrong foot. As with many things, timing is everything when it comes to […]
Why Mobile Marketing Matters
If your website and marketing aren’t optimized for mobile users, you might be working twice as hard for half the results. The Momentum of Mobile Marketing Did you know that 74% of smartphone owners use their devices to check their email?1 On top of that, 69% of shoppers are influenced to make a purchase […]
DIY Website Myths
Wix, Weebly and Squarespace sites may be more user-friendly for inexperienced developers and less expensive than a custom build, but the “quick fix” they provide may be short lived. Some business owners find themselves shackled to “free” websites that no longer meet their needs or help give them a leg up on the competition. For […]
If You Build It, They Still May Not Come Or Why Building a Website Won’t Fix All Your Marketing Woes
Too often, business owners think that all they have to do is put up a website, and the click and conversion floodgates will open. Nothing is further from the truth. A good website is the vehicle and conduit for your digital marketing efforts, but it can’t do all the heavy lifting alone. Most […]
Six Scary Marketing Mistakes to Avoid
This Halloween, don’t let terrifying marketing mistakes frighten you. It’s a critical time for many businesses — the “home stretch” to end-of-year profitability. And right now, it’s more important than ever to tune up your marketing to fire on all cylinders. A good way to start is by avoiding these six common missteps. 1. […]
