A website is never really finished — or at least it shouldn’t be, as web technology and your business goals…
Ready … Set … Launch!
Congrats! You’ve got an exciting new product in the works with oodles of sales potential. But what good is all…
A PURL of Wisdom from Kymera
What if there were a tool that enabled you to automate your prospecting efforts, making each interaction highly personalized, while…
Does Your Website Need a Makeover for 2023?
Your website is your virtual storefront, and it’s often customers’ first impression of your brand. You know what they say…
What Is Web 3.0 and How Will It Affect Your Marketing?
Web 1.0, Web 2.0 and Web 3.0 refer to different iterations of the internet and how users interact with it….
Have You Optimized Your Mobile Site? If Not, It May Be Costing You
If your mobile site isn’t optimized, you’re likely missing out on valuable exposure, traffic — and sales. In 2021, mobile…
Using Marketing and Lead Generation to Drive Sales
We all desire immediate gratification, especially when it comes to marketing. It would be fantastic if a single tweet could…
Why You Shouldn’t Launch Your Site on a Friday — and When You Should
Many clients believe that Friday is the best day to kick off a new or rebranded website. Maybe it’s because…
DIY Website Myths
Wix, Weebly and Squarespace sites may be more user-friendly for inexperienced developers and less expensive than a custom build, but…
Six Scary Marketing Mistakes to Avoid
This Halloween, don’t let terrifying marketing mistakes frighten you. It’s a critical time for many businesses — the “home stretch”…
Website Updates to Grow and Protect Your Business During COVID-19
For many businesses, the COVID-19 crisis’s rolling lockdowns and daily disruptions make a strong digital presence critical to their very…
Turbocharge Your Business with Video Conference Marketing and Technology
Now more than ever, digital has become the “new norm” not only for marketing your business, but also operating it….
How Blogging Can Boost Your SEO
SEO, a.k.a. Search Engine Optimization, refers to all the good practices that help search engines return your company’s website in…
5 Ways to Keep Your Data Safe
Picture this: You grab a coffee, get to work, and settle in as your computer powers on as usual. While…
Marketing for Boomers
Even in a youth-obsessed culture, your business needs to market to boomers. While the younger generation may steal the spotlight…
7 Tips for Franchise Marketing
Whether you sell a product, service, or experience, there are certain marketing tactics a franchise needs to do differently (and…
How to Develop a Winning Logo
A logo is a graphic representation that’s identified with a business or brand. It can be representational (the bell for…
Is Your Business’s Website ADA Compliant?
Is a website considered a “place of public accommodation” just like a brick and mortar building, and as such, subject…
Franchise Marketing: Blogging 101
A business blog can be an effective, low-cost franchise marketing tool that enhances your company by: Building brand awareness Improving…
How to Get the Most Out of Your Ad Agency
Working with a professional marketing agency can be a great way to improve your messaging and extend your reach as…
7 Key Marketing Tactics for Restaurant Franchises
If you’re a restaurant franchise owner or operator, you know that you’re in a crowded space. Every time you turn…
Are You Making These Costly Franchise Marketing Mistakes?
As a franchisor, you know that operating a franchise presents unique challenges compared to a multi-location business. And from a…
Can You PPC The Difference?
You had an idea and turned it into a brilliant product or service for your business. You created a stunning…
4 Reasons to Invest in a Professional Website
Why you should invest in a professional website? It may be quicker and less expensive to create a website for your…
Hyperlocal Marketing and What It Means For Your Company
A new buzzword that has raised in popularity over the past few years is Hyperlocal Marketing. Hyperlocal Marketing is essentially…