Social Media

The Perils of DIY Marketing

As a business owner, you know that for some things to be done right, you simply have to do them yourself. But that’s often not the case when it comes to marketing. Even if it seems to be going well on the surface, you might be losing out on valuable branding opportunities or sales leads […]

When Less Is More in Your Content Marketing Strategy

When Shakespeare said, “brevity is the soul of wit,” he probably had no idea he was prophesizing a marketing strategy that has become increasingly popular in recent years: short-form content. There was a time when bigger was better when it came to SEO and other forms of brand messaging. Now, the marketing industry is seeing […]

Hashtag How-Tos: Strategies for Success

The social media hashtag is almost as ubiquitous as punctuation these days. We tag friends (#JaneJones), businesses (#WeAreKymera), cheers (#WayToGo), frustrations (#NotAgain) and moods (#RainyDayBlues). But your business needs more than just a playful hashtag to move the needle. Hashtags can — and should — be an important component of any smart digital marketing strategy. […]

Kick Your Marketing Up a Notch with Multimedia Content

If you’ve gotten into a comfortable routine of posting weekly blogs to your website, that’s terrific. After all, consistency is key when it comes to marketing. But now that you’ve nailed down one content format, it’s time to consider whether you can deliver your message with more variety — and effectiveness — to even more […]

Next Level Marketing

You’ve got the basics down: a couple of tweets each week, a boosted Facebook post every so often and a new blog each month. But your website visits and sales aren’t scaling the way you’d hoped. If you want better results, it’s time to take your marketing to the next level. Here’s what that might […]

Winning Social Media Strategies for Franchisees and Franchisors

Whether you’re a franchisor or franchisee, social media is key to profitability. But successful strategies and tactics differ for each side of the coin. And a misstep can result in serious damage to your brand. So, this is one area where you definitely don’t want to wing it. Kymera is a franchise marketing specialist and […]

If You Build It, They Still May Not Come Or Why Building a Website Won’t Fix All Your Marketing Woes

Too often, business owners think that all they have to do is put up a website, and the click and conversion floodgates will open.   Nothing is further from the truth.   A good website is the vehicle and conduit for your digital marketing efforts, but it can’t do all the heavy lifting alone. Most […]

Creating Connection with Content

If you’re using content as a one-way megaphone just telling people to buy out your inventory, then you could be making a costly mistake. One of the most common marketing missteps we observe is companies talking exclusively about themselves on their blog or social media channels. Content is a more effective brand-building tool when it […]

Six Scary Marketing Mistakes to Avoid

This Halloween, don’t let terrifying marketing mistakes frighten you. It’s a critical time for many businesses — the “home stretch” to end-of-year profitability. And right now, it’s more important than ever to tune up your marketing to fire on all cylinders. A good way to start is by avoiding these six common missteps.   1. […]

Pivot to Digital: The Future Is Now

The COVID-19 crisis underscores the necessity for every business to have a robust digital footprint. Things we thought would remain largely IRL (in real life) have gone decidedly digital, whether it’s picking out produce or finding a life partner. Industry source Supermarket News reported online grocery sales were projected to increase 40% this year, and […]