In the fast-paced digital world, one trend is impossible to ignore: video content marketing. From viral TikToks to engaging Instagram…
Top Social Media Trends for 2025
Social media evolves constantly, with trends shifting from day to day. As we look toward 2025, some trends are set…
Integrating Social Media with Email Campaigns
In the digital marketing world, two powerhouses reign supreme: social media and email. Both platforms offer unique benefits, but when…
Social Media Platforms: Which is Best For Your Business?
Did you know it is expected that by 2025, over 5.1 billion people worldwide will use some form of social…
Social Media Marketing: Leave it to the Pro’s
Over 5.07 billion people use social media daily, so not using social media as part of your marketing strategy is…
How to Use Instagram to Market Your Business
With over 2 billion monthly users, and growing, Instagram is becoming one of the most widely used social media platforms…
Tick Tock, the Clock is Running Out on Influencer Marketing
We hear daily how interest rates are rising, the cost of goods continues to increase, and the economy is on…
Boost Your Social Media Marketing
In this connected world with no boundaries, the things that in the past were unimaginable, like generating sales on the…
Level Up Your Social Media Marketing Game
The number of social media users worldwide is expected to reach almost 3.43 billion in 2023. But even with such…
Omnichannel Recruitment Campaigns for Your Business
In a tight labor market, organizations are struggling to staff key positions. But Kymera can help you fill job vacancies…
The Perils of DIY Marketing
As a business owner, you know that for some things to be done right, you simply have to do them…
When Less Is More in Your Content Marketing Strategy
When Shakespeare said, “brevity is the soul of wit,” he probably had no idea he was prophesizing a marketing strategy…
Hashtag How-Tos: Strategies for Success
The social media hashtag is almost as ubiquitous as punctuation these days. We tag friends (#JaneJones), businesses (#WeAreKymera), cheers (#WayToGo),…
Kick Your Marketing Up a Notch with Multimedia Content
If you’ve gotten into a comfortable routine of posting weekly blogs to your website, that’s terrific. After all, consistency is…
Next Level Marketing
You’ve got the basics down: a couple of tweets each week, a boosted Facebook post every so often and a…
Winning Social Media Strategies for Franchisees and Franchisors
Whether you’re a franchisor or franchisee, social media is key to profitability. But successful strategies and tactics differ for each…
If You Build It, They Still May Not Come Or Why Building a Website Won’t Fix All Your Marketing Woes
Too often, business owners think that all they have to do is put up a website, and the click and…
Creating Connection with Content
If you’re using content as a one-way megaphone just telling people to buy out your inventory, then you could be…
Six Scary Marketing Mistakes to Avoid
This Halloween, don’t let terrifying marketing mistakes frighten you. It’s a critical time for many businesses — the “home stretch”…
Pivot to Digital: The Future Is Now
The COVID-19 crisis underscores the necessity for every business to have a robust digital footprint. Things we thought would remain…
Keeping in Touch in Touchless Times
COVID-19 has cut off businesses from many face-to-face client interactions. Some retailers remain closed, while others struggle with distancing, sanitation…
Low-Key Luxury Brand
If you’re a luxury brand, you’ve probably grown accustomed to positioning your product by way of attention-getting status signaling. But…
Political Campaigns and Direct Mail: A Winning Strategy
If you run a political campaign, then you know reaching voters is key to winning elections. And while digital marketing…
Marketing Resolutions You Need to Make and Keep in 2020
You’ve already counted down the ball drop, but here’s one more countdown that can actually help grow your business —…
How to Develop a Winning Logo
A logo is a graphic representation that’s identified with a business or brand. It can be representational (the bell for…
Franchise Marketing: Blogging 101
A business blog can be an effective, low-cost franchise marketing tool that enhances your company by: Building brand awareness Improving…
Franchise Marketing: Care and Control of Your Content
Imagine this nightmare scenario as a franchisor: You’re excited because you’re about to sign a new national customer. You’re getting…
Weaponize Your Business Blog to Dominate Your Market
More than half of marketers consider blogging their top inbound marketing priority, according to a recent HubSpot report. Whether you’re…
How to Get the Most Out of Your Ad Agency
Working with a professional marketing agency can be a great way to improve your messaging and extend your reach as…
Visual Branding 101: Color Palette and Typography
Visual branding applies to all aspects of how your brand appears in public, including your: Website Business cards Correspondence Signage…
7 Key Marketing Tactics for Restaurant Franchises
If you’re a restaurant franchise owner or operator, you know that you’re in a crowded space. Every time you turn…
Are You Making These Costly Franchise Marketing Mistakes?
As a franchisor, you know that operating a franchise presents unique challenges compared to a multi-location business. And from a…
Who is Kymera? We Are Kymera.
We help companies of all sizes unleash the power of their brands. And we want to share what we’ve learned…
Mailtropolis Announces Rebrand to Kymera
New brand offers integrated marketing strategies and expanded services ORLANDO, Fla. (May 17, 2019) – Following its recent merger with…
Improve Your Results 1 Week At A Time
One of the most important elements you can have in your marketing plan is a system of generating positive reviews….
6 Tips for Giving Your Brand a Check-up
When is the last time you took a look at your company’s branding to make sure it’s healthy, clearly communicates…
Hyperlocal Marketing and What It Means For Your Company
A new buzzword that has raised in popularity over the past few years is Hyperlocal Marketing. Hyperlocal Marketing is essentially…
How To Market A Franchised Business
If you have a successful business, you might want to take it a step further and expand your reach by…
Why You Should Invest In Small Business Marketing
For small businesses, it can be a struggle when it comes to marketing. Small businesses often don’t have the budget or…
5 Rules Of Social Media Marketing You Should Be Following
In the world of technology, marketing has taken a total 180 degree turn and has taken itself to the internet….
Summer Consumer and Marketing Trends
The sun is out, kids are off from school, and families are planning vacations left and right. These changes in…
Guerrilla Marketing: It’s not totally bananas.
It’s important for a company to engage consumers in an interesting way in order to create recognition of its brand,…