SEO

How Blogging Can Boost Your SEO

June 2nd, 2020 Blog, Content Strategy, SEO, Websites
SEO, a.k.a. Search Engine Optimization, refers to all the good practices that help search engines return your company’s website in response to user queries. One of the strongest tools in your SEO...
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How Professional Project Management Benefits Your Bottom Line

May 11th, 2020 Blog, Marketing + Advertising, SEO
Project management can represent anywhere from 5% to 20% of an overall marketing budget. And while that can look like a hefty expense on paper, it can cost you more in the long run to eliminate it....
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DIY Marketing: Why Now May NOT Be the Best Time

It’s no secret that budget trimming is a necessity for many businesses right now, which is why do it yourself (DIY) marketing may seem like the way to go at first glance. But DIY marketing can be...
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3 Ways to Supercharge Your E-commerce Business During COVID-19

E-commerce can help you reach a global audience and open up a whole new world of marketing and sales options. It’s a completely different beast from a brick and mortar model that can take your...
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Marketing for Boomers

Even in a youth-obsessed culture, your business needs to market to boomers. While the younger generation may steal the spotlight in terms of social media visibility, business owners ignore boomer...
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Is Your Business’s Website ADA Compliant?

Is a website considered a “place of public accommodation” just like a brick and mortar building, and as such, subject to the Americans with Disabilities Act (ADA) The courts have returned mixed...
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Franchise Marketing: Blogging 101

A business blog can be an effective, low-cost franchise marketing tool that enhances your company by: Building brand awareness Improving search engine rankings Driving sales Engaging...
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Franchise Marketing: Care and Control of Your Content

Imagine this nightmare scenario as a franchisor: You’re excited because you’re about to sign a new national customer. You’re getting the final paperwork ready to sign when your social media...
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Weaponize Your Business Blog to Dominate Your Market

More than half of marketers consider blogging their top inbound marketing priority, according to a recent HubSpot report. Whether you’re aiming to increase sales, expand your audience on social...
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7 Key Marketing Tactics for Restaurant Franchises

If you’re a restaurant franchise owner or operator, you know that you’re in a crowded space. Every time you turn around, there’s a new competitor nipping at your heels. So, whether you’re a...
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