SEO

The Perils of DIY Marketing

As a business owner, you know that for some things to be done right, you simply have to do them yourself. But that’s often not the case when it comes to marketing. Even if it seems to be going well on the surface, you might be losing out on valuable branding opportunities or sales leads […]

When Less Is More in Your Content Marketing Strategy

When Shakespeare said, “brevity is the soul of wit,” he probably had no idea he was prophesizing a marketing strategy that has become increasingly popular in recent years: short-form content. There was a time when bigger was better when it came to SEO and other forms of brand messaging. Now, the marketing industry is seeing […]

Niche Marketing: When Going Small Yields Big Results

Bigger isn’t always better when it comes to generating leads and converting new clients. Your marketing plan might benefit from some micromanagement in the form of niche marketing. Niche marketing helps narrow your focus down to what you do best and looks specifically for those most likely to be interested in your brand. To do […]

Inbound Marketing Can Grow Your Business 24/7

Most business owners are very familiar with typical outbound methods of generating leads, such as direct mail, advertising and email marketing. Inbound marketing — which pulls customers toward you instead of pushing out messaging — comprises a different set of tactics that can offer unique advantages. It’s also highly scalable for businesses of any size. […]

Go from Buyer Persona to Hire Persona with the Kymera Careers Program

Finding a new employee isn’t hard — but finding the right one can be. Sometimes, the person you’ve been looking for gets lost in a deluge of applications from underqualified prospects — or simply takes far too long to find. Let us take the guesswork out of recruitment with the Kymera Careers Program. We can […]

Next Level Marketing

You’ve got the basics down: a couple of tweets each week, a boosted Facebook post every so often and a new blog each month. But your website visits and sales aren’t scaling the way you’d hoped. If you want better results, it’s time to take your marketing to the next level. Here’s what that might […]

DIY Website Myths

Wix, Weebly and Squarespace sites may be more user-friendly for inexperienced developers and less expensive than a custom build, but the “quick fix” they provide may be short lived. Some business owners find themselves shackled to “free” websites that no longer meet their needs or help give them a leg up on the competition. For […]

If You Build It, They Still May Not Come Or Why Building a Website Won’t Fix All Your Marketing Woes

Too often, business owners think that all they have to do is put up a website, and the click and conversion floodgates will open.   Nothing is further from the truth.   A good website is the vehicle and conduit for your digital marketing efforts, but it can’t do all the heavy lifting alone. Most […]

Renew Your Brand in 2021

You’re cleaning out the garage, oiling the exercise bike and purging the cupboards of junk food. The new year is all about renewal. While you’re getting on the right track with your health and home, dust off your brand to see if it might need a little attention as well. Your brand is the cornerstone […]

Six Scary Marketing Mistakes to Avoid

This Halloween, don’t let terrifying marketing mistakes frighten you. It’s a critical time for many businesses — the “home stretch” to end-of-year profitability. And right now, it’s more important than ever to tune up your marketing to fire on all cylinders. A good way to start is by avoiding these six common missteps.   1. […]