SEO

All About SEO: Why You Need it and How it Helps Your Business

Search Engine Optimization, or, SEO, is an integral part of any marketing strategy. SEO helps search engines understand the content on your website and direct users to it based on the terms they are searching for. Essentially, SEO directs traffic to your website.   Think of your website as a digital business card; it can […]

Is Your Site Stuck in a Time Warp? Freshen up Tired SEO Strategies With These 5 Tips

Bell-bottoms, fidget spinners and Beanie Babies: Fads come and go, but when it comes to SEO, your site shouldn’t be rooted in nostalgia. Check out these old school vs. next generation SEO tactics to see if your strategy is stuck in a time warp or ready to soar through the web at warp speed.   […]

Omnichannel Recruitment Campaigns for Your Business

In a tight labor market, organizations are struggling to staff key positions. But Kymera can help you fill job vacancies with powerful recruitment campaigns designed to attract qualified applicants using strategies that include PPC, LinkedIn ads, direct mail, career landing pages and more.   Take Your Recruitment Campaign Omnichannel Omnichannel recruitment campaigns can leverage a […]

The Perils of DIY Marketing

As a business owner, you know that for some things to be done right, you simply have to do them yourself. But that’s often not the case when it comes to marketing. Even if it seems to be going well on the surface, you might be losing out on valuable branding opportunities or sales leads […]

When Less Is More in Your Content Marketing Strategy

When Shakespeare said, “brevity is the soul of wit,” he probably had no idea he was prophesizing a marketing strategy that has become increasingly popular in recent years: short-form content. There was a time when bigger was better when it came to SEO and other forms of brand messaging. Now, the marketing industry is seeing […]

Niche Marketing: When Going Small Yields Big Results

Bigger isn’t always better when it comes to generating leads and converting new clients. Your marketing plan might benefit from some micromanagement in the form of niche marketing. Niche marketing helps narrow your focus down to what you do best and looks specifically for those most likely to be interested in your brand. To do […]

Inbound Marketing Can Grow Your Business 24/7

Most business owners are very familiar with typical outbound methods of generating leads, such as direct mail, advertising and email marketing. Inbound marketing — which pulls customers toward you instead of pushing out messaging — comprises a different set of tactics that can offer unique advantages. It’s also highly scalable for businesses of any size. […]

Go from Buyer Persona to Hire Persona with the Kymera Careers Program

Finding a new employee isn’t hard — but finding the right one can be. Sometimes, the person you’ve been looking for gets lost in a deluge of applications from underqualified prospects — or simply takes far too long to find. Let us take the guesswork out of recruitment with the Kymera Careers Program. We can […]

Next Level Marketing

You’ve got the basics down: a couple of tweets each week, a boosted Facebook post every so often and a new blog each month. But your website visits and sales aren’t scaling the way you’d hoped. If you want better results, it’s time to take your marketing to the next level. Here’s what that might […]

DIY Website Myths

Wix, Weebly and Squarespace sites may be more user-friendly for inexperienced developers and less expensive than a custom build, but the “quick fix” they provide may be short lived. Some business owners find themselves shackled to “free” websites that no longer meet their needs or help give them a leg up on the competition. For […]