From empty grocery store shelves to shipping delays, supply chain disruptions are affecting nearly every industry — including printing. In fact, parts and supply shortages are causing a dearth in both paper and equipment availability, creating a scarcity of products and delayed deliveries. Kymera is working diligently to address these problems and to provide our […]
Kymera’s Parent Company Mailtropolis to Launch New Transactional Mail Service
A level of transactional mail service, risk management, and security, once only accessible to the largest companies, will now be available to businesses of all sizes when they partner with Mailtropolis. Often, small and medium-sized businesses don’t have access to this level of service simply because they are not large enough. Yet, they’re still […]
Restaurant Menus: Dining Goes Digital
Making the jump from print to digital is part science and part art. Some industries rapidly made the transition, such as magazines, newspapers, and e-books, but others, like restaurants, have had the luxury of moving a little slower — until now. Holding a paper, plastic or leather-bound menu in a restaurant is a time-honored tradition. […]
The Modern Stationery Package
During these days of digital overload, it can be challenging to stand out in a crowd of brands online, but a creative, professionally designed business stationery package can make a statement that sets you apart. More than just a logo slapped on fancy paper, this package defines your brand’s personality through a combination of fonts, […]
5 Tips for a Better Brochure
Brochures are tangible, brandable, versatile and — with the right strategy — memorable. But that’s only if you’re following best practices for graphic design and content. These are the building blocks of an effective brochure: Clear and consistent visual branding. Impactful messaging that’s readable and engaging. Attention-grabbing graphic design. Sharp content with professional-quality writing and […]
Mouthwatering Menu Design
According to Upserve.com, “Your menu is the only communication with your guests that 100 percent of them will see. But you only have about 109 seconds to say all you need to say.” When it comes to menu design, you need to deliver the quality of a gourmet meal at the speed of a drive-through. […]
Political Campaigns and Direct Mail: A Winning Strategy
If you run a political campaign, then you know reaching voters is key to winning elections. And while digital marketing gets a lot of attention these days, direct mail can be the cornerstone of a successful strategy because of its reach, its ability to target voters and the tangible connection it can create. Kymera has more […]
Hit Your Target Every Time With Direct Mail
There’s a fine line between direct mail that builds customer leads and direct mail that ends up in the circular file — and that line is targeting. The right targeted direct mail strategy can save you time and money, get a higher conversion rate, and increase your return on investment (ROI). In fact, the median […]
How to Develop a Winning Logo
A logo is a graphic representation that’s identified with a business or brand. It can be representational (the bell for Taco Bell), abstract (the Nike swoosh), or it can include the name of the brand as a wordmark (eBay, Facebook). Logos are a critical part of developing your visual branding. A good logo should be: […]
5 Strategies That’ll Drive Your Marketing, Literally
Change gears on your lead generation and bring your business straight to the customer with fleet vehicle marketing. It’s a great way to gain visibility and public interest, and with the right strategy, you can convert those leads into lifelong customers. Here are five key strategies to keep in mind when you decide to turn […]
