If you haven’t established buyer personas for your business, then you might be wasting valuable time and marketing resources. Buyer personas are your secret weapon for successful market segmentation that can boost sales, drive traffic and convert leads into loyal, repeat customers and brand advocates. What’s a Buyer Persona? A persona is a fictional […]
Kick Your Marketing Up a Notch with Multimedia Content
If you’ve gotten into a comfortable routine of posting weekly blogs to your website, that’s terrific. After all, consistency is key when it comes to marketing. But now that you’ve nailed down one content format, it’s time to consider whether you can deliver your message with more variety — and effectiveness — to even more […]
Winning Social Media Strategies for Franchisees and Franchisors
Whether you’re a franchisor or franchisee, social media is key to profitability. But successful strategies and tactics differ for each side of the coin. And a misstep can result in serious damage to your brand. So, this is one area where you definitely don’t want to wing it. Kymera is a franchise marketing specialist and […]
Season’s Greetings from Kymera
The holiday season is once again upon us, and things sure have changed from just a year ago. We’ve travelled uncharted territories along with many other businesses and are so grateful to have been able to help our clients weather the storm. From the Kymera family to yours, we wish you a joyous holiday and […]
Creating Connection with Content
If you’re using content as a one-way megaphone just telling people to buy out your inventory, then you could be making a costly mistake. One of the most common marketing missteps we observe is companies talking exclusively about themselves on their blog or social media channels. Content is a more effective brand-building tool when it […]