In a string of “different” holiday seasons, 2022 is keeping pace with an unpredictable trend where it seems the only thing retailers can count on is continued change. Marked by record inflation, recession fears, global conflict, ongoing supply chain issues and a pandemic that won’t go away, shoppers are contending with many challenges and distractions. […]
Give Your Omnichannel Strategy Print Power
Omnichannel marketing leverages the power of multiple media formats and platforms to provide a seamless customer experience throughout the buyer’s journey. But omni is not just about digital. Print plays a critical role in effective omnichannel campaigns. Leverage everything from direct mail to signage — and even car, window and wall wraps — to connect […]
Are You Ready for the Return of Retail Season?
Summer’s over, with back-to-school season in full swing. And before you know it, the mad dash to the holidays will be underway with all the festivities, social activities, shopping, and eating out that go with it. You can’t afford to be late to the party — not this year. Get “retail ready” by planning early […]
Have You Optimized Your Mobile Site? If Not, It May Be Costing You
If your mobile site isn’t optimized, you’re likely missing out on valuable exposure, traffic — and sales. In 2021, mobile users made up roughly 54% of website traffic, while desktop users comprised around 43%. Google implemented mobile-first indexing for new sites in July 2019. However, if your site was built (or indexed) prior to that […]
Omnichannel Marketing for Franchises
Omnichannel marketing is more than taking your content and spreading it out across as many platforms as possible. While that may broadly qualify as multichannel marketing, omnichannel is much richer and more complex. It’s messaging that’s tailored to your market segments and deployed strategically along each stage of the buyer’s journey. Marketing for franchises, […]
The Perils of DIY Marketing
As a business owner, you know that for some things to be done right, you simply have to do them yourself. But that’s often not the case when it comes to marketing. Even if it seems to be going well on the surface, you might be losing out on valuable branding opportunities or sales leads […]
When Less Is More in Your Content Marketing Strategy
When Shakespeare said, “brevity is the soul of wit,” he probably had no idea he was prophesizing a marketing strategy that has become increasingly popular in recent years: short-form content. There was a time when bigger was better when it came to SEO and other forms of brand messaging. Now, the marketing industry is seeing […]
Antitrust Regulation Shakes up Digital Marketing Space
Big legal developments have been brewing in the world of big tech lately. Spearheaded largely by efforts in Europe, search engine and social media companies have been subject to a slew of challenges and regulatory actions seeking to curtail their perceived monopolies on certain areas of the market. In the EU, for example, European regulators […]
Positioning Your Brand for Success
Brand positioning is the manner in which you present your brand to the world that ideally differentiates your products and services from the competition and appeals to your target market segments. It can be what defines you as a unique business and makes the difference between a profitable quarter and a pitiful one. Here […]
Using Marketing and Lead Generation to Drive Sales
We all desire immediate gratification, especially when it comes to marketing. It would be fantastic if a single tweet could make the orders start flowing in. Sadly, that’s rarely the case. Unlike sales, marketing is generally a long game where persistence and consistency pay off. But that’s not to say that marketing can’t move the […]
