Marketing + Advertising

Make it Personal: How to Reach New Customers with Omnichannel

p Successful marketing campaigns have many assets, but they all have one common goal: increased conversions. Converting a potential buyer to a loyal one can happen in many ways, such as brand saturation, and value incentives, but it’s been proven buyers will do business with brands and companies they feel personally aligned with. When most […]

Tick Tock, the Clock is Running Out on Influencer Marketing

We hear daily how interest rates are rising, the cost of goods continues to increase, and the economy is on a downward spiral. All of these notions can be daunting for any business owner and can be cause for concern and budget reassessment. If you’re a business owner looking to increase your margins, cutting your […]

Boost Your Social Media Marketing

In this connected world with no boundaries, the things that in the past were unimaginable, like generating sales on the other side of the world, are now possible. The thing is not to be in the digital world just to be, to open a social media account, and that’s it. As with everything in life, […]

Increase Your Fundraising With Marketing: How to Grow Your Nonprofit and Charitable Organization

Nonprofit and charitable organizations are an interesting niche.  They require marketing like all for profit organizations do, but often run with fewer employees and smaller profit margins than typical businesses models.  While some may think allocating funds to marketing may seem counterintuitive, it is the only sure way to continue growing your donor base and […]

Maximize Your Reach and Build Stronger Relationships with Email Marketing

Did you know that over 4 billion people check and send their emails daily, and that number is expected to increase to 4.6 billion by 2025. Email marketing is one of the most effective ways to nourish your relationships with current customers, and is a great way to entice buyers who are yet to make […]

How to Perfect Your Brand Strategy

Anyone with a business knows the importance of branding.  Branding is your business’s identity and the “personality of your business.”  Your brand strategy, however, is the part of your business plan that outlines how your company will grow your reach and win favorability with your target buyers.  Your brand identity might be the exterior of […]

Break These 3 Bad Marketing Habits Now

The start of a new year is a great time to break bad habits and create positive resolutions that set you up for success. For business owners, this means reassessing strategies and identifying key areas for improvement. Here are three bad marketing habits you should aim to break straight out of the gate in the […]

How A Strong Brand Helps Your Business Thrive

Some people may think of branding as just a business’s logo, but it is so much more than just a visual representation of your company.  Branding is one of the most powerful tools in effectively communicating your business’s goods and services, and is an important part of how you as a business owner can create […]

Your Franchise 2024 Growth Plan

Succeeding in the franchise universe is a bit like tending to a garden — it demands lots of attention, patience and proper feeding. Whether you’re a franchisor juggling multiple locations or a local operator connecting with your neighborhood, every detail carries the potential to cultivate business and blossom into new opportunities. So where should you […]

12 Months of Omnichannel Marketing

From social media and email marketing to pay-per-click advertising and more — when used together, omnichannel strategies can ignite your marketing efforts year-round. Infuse campaigns with creativity and maximize your reach by elevating your marketing game across these 12 key areas.   January: Jump-start social channels. Set the tone for a prosperous new year by […]