Marketing + Advertising

Positioning Your Brand for Success

Brand positioning is the manner in which you present your brand to the world that ideally differentiates your products and services from the competition and appeals to your target market...
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Using Marketing and Lead Generation to Drive Sales

We all desire immediate gratification, especially when it comes to marketing. It would be fantastic if a single tweet could make the orders start flowing in. Sadly, that’s rarely the case....
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Unleash Your Brand With Kymera

The last year and a half has been a barrage of seemingly nonstop changes and challenges. Businesses like yours have had to adapt to shifting economic conditions, supply chain disruptions, a...
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Niche Marketing: When Going Small Yields Big Results

Bigger isn’t always better when it comes to generating leads and converting new clients. Your marketing plan might benefit from some micromanagement in the form of niche marketing. Niche...
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Optimize Your Success With Your Agency Partner

Running a franchise business requires mastery of a combination of skills. You need to be a solid leader, a finance specialist and an effective coach — not to mention an expert in your industry....
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Omnichannel Marketing: What It Is and Why You Need It

How do you choose between the many marketing channels and choices available to businesses today One could say “the more the merrier” when it comes to hopping on various platforms, but this...
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Hashtag How-Tos: Strategies for Success

December 13th, 2021 Blog, Marketing + Advertising, Social Media
The social media hashtag is almost as ubiquitous as punctuation these days. We tag friends (#JaneJones), businesses (#WeAreKymera), cheers (#WayToGo), frustrations (#NotAgain) and moods...
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Why You Shouldn’t Launch Your Site on a Friday — and When You Should

November 3rd, 2021 Blog, Marketing + Advertising, Websites
Many clients believe that Friday is the best day to kick off a new or rebranded website. Maybe it’s because people want to end the work week on a high note. But this decision could get your new...
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Yes, It’s Time to Jump Start Your Holiday Marketing

October 18th, 2021 Marketing + Advertising
You haven’t even pulled a sweater out this year — could it already be time to think about your holiday marketing You betcha! In fact, you almost can’t start too soon. And if you don’t start...
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Marketing Mistakes That Will Haunt Your Brand

September 29th, 2021 Marketing + Advertising
It’s the time of year when we all enjoy a little bit of a fright — but you definitely don’t want your business to fall prey to any of these scary marketing mistakes.   Ghosting your...
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