Go from Buyer Persona to Hire Persona with the Kymera Careers Program
Finding a new employee isn’t hard — but finding the right one can be. Sometimes, the person you’ve been looking for gets lost in a deluge of applications from underqualified prospects — or...
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Online Event? Boost Interest with Virtual Event Marketing
Virtual events are cost-effective, accessible and can open your business up to a global audience of potential leads and customers. If you’re considering hosting a virtual event, trust our team of...
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Extra, Extra — Read All About It! How to Use Press Releases to Up Your Marketing Game
A good press release gets your story in front of a lot of eyes. And, unlike a feature written by a reporter, you control the narrative. With strong storytelling and a calculated strategy, your press...
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Buyer Personas & Market Segmentation: Put a Face to Your Customer Base
If you haven’t established buyer personas for your business, then you might be wasting valuable time and marketing resources. Buyer personas are your secret weapon for successful market...
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Kick Your Marketing Up a Notch with Multimedia Content
If you’ve gotten into a comfortable routine of posting weekly blogs to your website, that’s terrific. After all, consistency is key when it comes to marketing. But now that you’ve nailed down...
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Winning Social Media Strategies for Franchisees and Franchisors
Whether you’re a franchisor or franchisee, social media is key to profitability. But successful strategies and tactics differ for each side of the coin. And a misstep can result in serious damage...
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