As 2022 winds to a close, it’s the perfect time to strategize about how you can use your marketing to give back to the customers who’ve given so much to you. Here are a few generous, consumer-centric strategies you can use this holiday season — and all year long — to show appreciation for your […]
Digital Marketing Trends for 2023
From fashion and pop culture to social norms and lingo, trends come and go — and marketing strategies also have to keep pace to succeed. As new technologies and mediums change, so do the ways consumers get their information. Get on top of these digital marketing trends to boost your profitability in the new year. […]
Antitrust Regulation Shakes up Digital Marketing Space
Big legal developments have been brewing in the world of big tech lately. Spearheaded largely by efforts in Europe, search engine and social media companies have been subject to a slew of challenges and regulatory actions seeking to curtail their perceived monopolies on certain areas of the market. In the EU, for example, European regulators […]
Positioning Your Brand for Success
Brand positioning is the manner in which you present your brand to the world that ideally differentiates your products and services from the competition and appeals to your target market segments. It can be what defines you as a unique business and makes the difference between a profitable quarter and a pitiful one. Here […]
Using Marketing and Lead Generation to Drive Sales
We all desire immediate gratification, especially when it comes to marketing. It would be fantastic if a single tweet could make the orders start flowing in. Sadly, that’s rarely the case. Unlike sales, marketing is generally a long game where persistence and consistency pay off. But that’s not to say that marketing can’t move the […]
Unleash Your Brand With Kymera
The last year and a half has been a barrage of seemingly nonstop changes and challenges. Businesses like yours have had to adapt to shifting economic conditions, supply chain disruptions, a public health crisis, and ever-evolving consumer expectations. At Kymera, we’re far from immune to such difficulties. But we’ve used this opportunity to rethink and […]
Kymera Responds to the Supply Chain Challenge
From empty grocery store shelves to shipping delays, supply chain disruptions are affecting nearly every industry — including printing. In fact, parts and supply shortages are causing a dearth in both paper and equipment availability, creating a scarcity of products and delayed deliveries. Kymera is working diligently to address these problems and to provide our […]
Season’s Greetings from Kymera
The holiday season is once again upon us, and things sure have changed from just a year ago. We’ve travelled uncharted territories along with many other businesses and are so grateful to have been able to help our clients weather the storm. From the Kymera family to yours, we wish you a joyous holiday and […]
Announcement: Bruce’s New Role at Edgewood Children’s Ranch
A letter from one of our managing partners, Bruce Jordan: To My Friends and Clients: I’m writing to express my gratitude to you and for the opportunity you have afforded me to be a part of the growth of your organization through your partnership with Kymera. The Kymera team has been an important part of […]
What to Expect From Kymera During the COVID-19 Pandemic
As a Florida-based company, we are used to business disruptions due to hurricanes and other natural “events.” We have experienced physical outages and market volatility in the past and we are well-prepared to endure the challenges that lay ahead. Kymera has a business continuity plan to guide us when it’s necessary to respond to events […]
