Graphic Design + Branding

Marketing for Boomers

Even in a youth-obsessed culture, your business needs to market to boomers. While the younger generation may steal the spotlight in terms of social media visibility, business owners ignore boomer...
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7 Tips for Franchise Marketing

Whether you sell a product, service, or experience, there are certain marketing tactics a franchise needs to do differently (and often better) than multi-location or standalone businesses. Here are 7...
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How to Create an Effective Content Calendar

When it comes to content, planning is key. It’s hard to implement an effective strategy or produce your best work winging it week to week or month to month. That’s why it’s critical to always...
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Marketing Resolutions You Need to Make and Keep in 2020

You’ve already counted down the ball drop, but here’s one more countdown that can actually help grow your business — and you won’t be left with a hangover after this one. To celebrate the New...
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Is Your Creative Work Protected?

While it can be tempting as a business owner to try to stretch your marketing dollars with bargain-rate or online creative services, you may do so at your own peril. It’s very important to use a...
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Hit Your Target Every Time With Direct Mail

There’s a fine line between direct mail that builds customer leads and direct mail that ends up in the circular file — and that line is targeting. The right targeted direct mail strategy can save...
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Strategies for Building a Strong Brand

Keep Pace with a Changing Culture Back in the 1970s, Apple and Microsoft popularized the home computer. As both companies grew, the differentiation between the brands started to become apparent....
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Is Your Business’s Website ADA Compliant?

Is a website considered a “place of public accommodation” just like a brick and mortar building, and as such, subject to the Americans with Disabilities Act (ADA) The courts have returned mixed...
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5 Strategies That’ll Drive Your Marketing, Literally

Change gears on your lead generation and bring your business straight to the customer with fleet vehicle marketing. It's a great way to gain visibility and public interest, and with the right...
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