Omnichannel marketing is more than taking your content and spreading it out across as many platforms as possible. While that may broadly qualify as multichannel marketing, omnichannel is much richer and more complex. It’s messaging that’s tailored to your market segments and deployed strategically along each stage of the buyer’s journey. Marketing for franchises, […]
Service Franchise Marketing
Franchise businesses fall into two broad camps: product (or retail) franchises, and service franchises, with fewer of the latter. So, if you have a service franchise, whether it’s a chiropractic practice, financial firm or home repair company, you have unique marketing needs — and you want to work with a specialist who understands them. […]
Optimize Your Success With Your Agency Partner
Running a franchise business requires mastery of a combination of skills. You need to be a solid leader, a finance specialist and an effective coach — not to mention an expert in your industry. But with all those hats to wear, you may not have sufficient time to devote to advertising and marketing your brand, […]
Omnichannel Marketing: What It Is and Why You Need It
How do you choose between the many marketing channels and choices available to businesses today? One could say “the more the merrier” when it comes to hopping on various platforms, but this could also lead to significant waste in your marketing budget if you just throw everything against the wall to see what sticks. […]
Go from Buyer Persona to Hire Persona with the Kymera Careers Program
Finding a new employee isn’t hard — but finding the right one can be. Sometimes, the person you’ve been looking for gets lost in a deluge of applications from underqualified prospects — or simply takes far too long to find. Let us take the guesswork out of recruitment with the Kymera Careers Program. We can […]
Kymera Helps Multi-Location Businesses Establish a Stronger Local Social Media Presence
You’ve grown into a successful multi-location business. Congratulations — that’s quite an achievement! But with all that growth comes new challenges — like meeting the individual marketing needs of all your locations on social media while maintaining a consistent brand identity and presence across channels. Each of your locations understands its market from a […]
Winning Social Media Strategies for Franchisees and Franchisors
Whether you’re a franchisor or franchisee, social media is key to profitability. But successful strategies and tactics differ for each side of the coin. And a misstep can result in serious damage to your brand. So, this is one area where you definitely don’t want to wing it. Kymera is a franchise marketing specialist and […]
Make a Lasting Impression with Kymera Promos
The restriction of in-person interactions due to COVID-19 means that your business has fewer opportunities to connect with clients face to face. But even in a socially distant world, it’s important to maintain customer relationships and nurture leads. One tried-and-true tactic to accomplish this is through company-branded merchandise, or “swag.” These tangible reminders help fill […]
7 Tips for Franchise Marketing
Whether you sell a product, service, or experience, there are certain marketing tactics a franchise needs to do differently (and often better) than multi-location or standalone businesses. Here are 7 tips to calibrate your franchise marketing strategy to help grow your presence and your bottom line. Maintain control of digital properties (franchisors). Having a […]
Franchise Marketing: Blogging 101
A business blog can be an effective, low-cost franchise marketing tool that enhances your company by: Building brand awareness Improving search engine rankings Driving sales Engaging with customers Establishing you as an industry thought leader Creating conversations around your brand Increasing web traffic Answering customer questions Sharing behind-the-scenes perspectives As a franchise, however, your […]
