If your mobile site isn’t optimized, you’re likely missing out on valuable exposure, traffic — and sales. In 2021, mobile users made up roughly 54% of website traffic, while desktop users comprised around 43%. Google implemented mobile-first indexing for new sites in July 2019. However, if your site was built (or indexed) prior to that […]
Pivot to Digital: The Future Is Now
The COVID-19 crisis underscores the necessity for every business to have a robust digital footprint. Things we thought would remain largely IRL (in real life) have gone decidedly digital, whether it’s picking out produce or finding a life partner. Industry source Supermarket News reported online grocery sales were projected to increase 40% this year, and […]
Restaurant Menus: Dining Goes Digital
Making the jump from print to digital is part science and part art. Some industries rapidly made the transition, such as magazines, newspapers, and e-books, but others, like restaurants, have had the luxury of moving a little slower — until now. Holding a paper, plastic or leather-bound menu in a restaurant is a time-honored tradition. […]
Website Updates to Grow and Protect Your Business During COVID-19
For many businesses, the COVID-19 crisis’s rolling lockdowns and daily disruptions make a strong digital presence critical to their very survival. It’s essential that your website is current, accurate, compliant with regulatory standards and highly visible during these unprecedented times. Kymera has helped small independent businesses and national franchises alike compete digitally and grow market […]
The Modern Stationery Package
During these days of digital overload, it can be challenging to stand out in a crowd of brands online, but a creative, professionally designed business stationery package can make a statement that sets you apart. More than just a logo slapped on fancy paper, this package defines your brand’s personality through a combination of fonts, […]
5 Ways to Keep Your Data Safe
Picture this: You grab a coffee, get to work, and settle in as your computer powers on as usual. While finalizing online orders, you realize that you can’t access your website or email, and none of your passwords work. Surprise — you’ve been hacked! Everything that you need to run your business is locked or […]
Marketing Resolutions You Need to Make and Keep in 2020
You’ve already counted down the ball drop, but here’s one more countdown that can actually help grow your business — and you won’t be left with a hangover after this one. To celebrate the New Year, here’s a countdown of 10 marketing resolutions you should make to help you achieve greater success in 2020. Be […]
Is Your Business’s Website ADA Compliant?
Is a website considered a “place of public accommodation” just like a brick and mortar building, and as such, subject to the Americans with Disabilities Act (ADA)? The courts have returned mixed decisions on this issue. As a result, the number of web accessibility lawsuits have risen in recent years. Several high-profile (and low-profile) businesses […]
Who is Kymera? We Are Kymera.
We help companies of all sizes unleash the power of their brands. And we want to share what we’ve learned in our 18 years of experience to help you solve the challenges you’re facing in today’s fast-paced, rapidly evolving business climate. So whether you’re a mom-and-pop shop, multi-location business owner, national franchise, corporation or nonprofit […]
Mailtropolis Announces Rebrand to Kymera
New brand offers integrated marketing strategies and expanded services ORLANDO, Fla. (May 17, 2019) – Following its recent merger with TCreative, Mailtropolis today unveiled a comprehensive rebranding to Kymera. The new brand reflects the firm’s consolidation of digital marketing, traditional marketing and printing into a full-service advertising agency, offering scalable programs for companies of all […]
