Content Strategy

How Pokémon Go Can Help Your Business Succeed

Nintendo has added $7 billion in value to its company since its popular Pokémon Go app sprung into the hands of the public. Inspired by the Pokémon trading cards that many youngsters have enjoyed...
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Restaurant branding expert to launch bagel concept in Florida

Tim Holcomb, one of Florida's restaurant branding and marketing consultants, and his agency, TCreative, are developing a prototype for a new fast casual restaurant. The new concept, owned by husband...
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Guerrilla Marketing: It’s not totally bananas.

It’s important for a company to engage consumers in an interesting way in order to create recognition of its brand, but effective marketing for your brand doesn’t have to involve elaborate...
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For the LOVE of Type

Times certainly have changed since Gutenberg’s days of one-typeface letterpress. With digital presses today, typography, the art of working with type, has become the unsung hero of all advertising,...
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What’s the Most Important Skill on the Job?

According to a recent study, the most important skill on the job isn’t critical thinking, creativity, technical competence or computer knowledge. It’s listening. Listening in the...
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