Content Strategy

How to Create an Effective Content Calendar

When it comes to content, planning is key. It’s hard to implement an effective strategy or produce your best work winging it week to week or month to month. That’s why it’s critical to always...
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Marketing Resolutions You Need to Make and Keep in 2020

You’ve already counted down the ball drop, but here’s one more countdown that can actually help grow your business — and you won’t be left with a hangover after this one. To celebrate the New...
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Is Your Creative Work Protected?

While it can be tempting as a business owner to try to stretch your marketing dollars with bargain-rate or online creative services, you may do so at your own peril. It’s very important to use a...
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Strategies for Building a Strong Brand

Keep Pace with a Changing Culture Back in the 1970s, Apple and Microsoft popularized the home computer. As both companies grew, the differentiation between the brands started to become apparent....
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5 Strategies That’ll Drive Your Marketing, Literally

Change gears on your lead generation and bring your business straight to the customer with fleet vehicle marketing. It's a great way to gain visibility and public interest, and with the right...
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Franchise Marketing: Blogging 101

A business blog can be an effective, low-cost franchise marketing tool that enhances your company by: Building brand awareness Improving search engine rankings Driving sales Engaging...
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Franchise Marketing: Care and Control of Your Content

Imagine this nightmare scenario as a franchisor: You’re excited because you’re about to sign a new national customer. You’re getting the final paperwork ready to sign when your social media...
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Weaponize Your Business Blog to Dominate Your Market

More than half of marketers consider blogging their top inbound marketing priority, according to a recent HubSpot report. Whether you’re aiming to increase sales, expand your audience on social...
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Visual Branding: Part II Graphic Design and Imagery

When you consider the brands you’ve come to know and love over the years, their logos, graphic design and imagery are probably among the first aspects that come to mind. Can you even think about...
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