Content Strategy

Go from Buyer Persona to Hire Persona with the Kymera Careers Program

Finding a new employee isn’t hard — but finding the right one can be. Sometimes, the person you’ve been looking for gets lost in a deluge of applications from underqualified prospects — or...
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Extra, Extra — Read All About It! How to Use Press Releases to Up Your Marketing Game

A good press release gets your story in front of a lot of eyes. And, unlike a feature written by a reporter, you control the narrative. With strong storytelling and a calculated strategy, your press...
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Kick Your Marketing Up a Notch with Multimedia Content

If you’ve gotten into a comfortable routine of posting weekly blogs to your website, that’s terrific. After all, consistency is key when it comes to marketing. But now that you’ve nailed down...
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Creating Connection with Content

If you’re using content as a one-way megaphone just telling people to buy out your inventory, then you could be making a costly mistake. One of the most common marketing missteps we observe is...
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Marketing Your Way to a Happy Holiday

As the holidays come into focus, this is your opportunity to end the year on an up note. However, to be successful, you’ll probably need to throw out your old playbook, or at least run a few new...
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Pivot to Digital: The Future Is Now

The COVID-19 crisis underscores the necessity for every business to have a robust digital footprint. Things we thought would remain largely IRL (in real life) have gone decidedly digital, whether...
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How Blogging Can Boost Your SEO

June 2nd, 2020 Blog, Content Strategy, SEO, Websites
SEO, a.k.a. Search Engine Optimization, refers to all the good practices that help search engines return your company’s website in response to user queries. One of the strongest tools in your SEO...
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The Importance of Market Segmentation During COVID-19

Who are your customers, really You might say “people who live around my business,” or “people who are interested in (fill in the blank)” but the answer is usually more complex. Every...
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DIY Marketing: Why Now May NOT Be the Best Time

It’s no secret that budget trimming is a necessity for many businesses right now, which is why do it yourself (DIY) marketing may seem like the way to go at first glance. But DIY marketing can be...
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