The Process

After speaking with Mike, we decided that the best way to get the world out about his new office would be a direct mail campaign wich would consist of three different postcards. Mike gave us the area he wanted to focus on the most and we compiled the addresses in that specific area. Rather than mail to the whole list at once however, we decided the best way to handle the campaign would be to break up the list into separate mailings. Utilizing a tracking number so that Mike could monitor the campaign’s progress, we sent out a new mailing each month for three months, focusing on different segments of the list for a period of three weeks each.